Director – Future Field Engagement Strategy, Customer Archetypes
Kerr Dental
full-time
Posted on:
Location Type: Remote
Location: Florida • New Jersey • United States
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Salary
💰 $185,500 - $344,500 per year
Job Level
About the role
- Design and bring to life future‑forward customer archetype frameworks that reflect the full complexity and evolving dynamics of the U.S. healthcare ecosystem.
- Shape enterprise targeting and tiering strategies that guide field deployment, engagement planning, and thoughtful resource allocation across portfolios and therapeutic areas.
- Continuously evolve customer segmentation approaches to stay ahead of market shifts, competitive dynamics, and emerging customer needs, in close partnership with Insights and Decision Science (IDS).
- Develop and apply advanced customer assessment methodologies that balance quantitative data with qualitative insight to understand customer maturity, strategic value, and engagement potential.
- Partner across data, insights, and commercial teams to translate healthcare data and engagement signals into actionable, enterprise‑wide archetype models.
- Deliver bold, transformative recommendations that redefine how Novartis organizes around and engages customers.
Requirements
- Bachelor’s degree required from 4-year college or university.
- 10+ years’ experience in customer segmentation, targeting, or go-to-market strategy, within pharmaceutical, biotech, healthcare, or similarly structured industries with large, geographically dispersed teams.
- Deep expertise working with aggregated healthcare data (e.g., claims, prescribing, payer, syndicated datasets) and translating insights into meaningful commercial strategy.
- Strong understanding of the U.S. healthcare landscape, including delivery models, access dynamics, and evolving customer archetypes.
- Proven ability to turn complex data and analytics into clear, actionable recommendations within large, matrixed organizations.
- Experience designing or applying analytics‑driven segmentation and data‑informed strategy to shape go‑to‑market decisions.
- Strong collaboration and influencing skills, with a track record of partnering across analytics, strategy, field, and marketing teams.
- Exceptional strategic thinking, problem‑solving, and storytelling abilities to help envision and shape future‑ready engagement models.
Benefits
- health, life and disability benefits
- 401(k) with company contribution and match
- generous time off package including vacation, personal days, holidays and other leaves
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
customer segmentationtargeting strategygo-to-market strategycustomer assessment methodologiesanalytics-driven segmentationdata-informed strategyhealthcare data analysisquantitative data analysisqualitative insightcommercial strategy
Soft Skills
collaborationinfluencing skillsstrategic thinkingproblem-solvingstorytellingengagement planningresource allocationtransformative recommendationspartnershipclear communication
Certifications
Bachelor's degree