Keona Health

Marketing

• Develop and execute marketing strategies tailored to B2B SaaS and CRM audiences
• Drive brand awareness and demand generation for healthcare-focused AI and CRM solutions
• Implement multi-channel marketing campaigns to drive engagement, lead generation, and pipeline growth
• Develop account-based marketing (ABM) initiatives targeting high-value accounts
• Create and refine lead scoring models to align sales and marketing priorities
• Monitor key performance metrics, including MQLs, engagement, conversion rates, and pipeline impact
• Develop high-quality content tailored to various stages of the B2B buyer’s journey
• Utilize platforms such as Salesforce, Zoho CRM, or similar systems to integrate marketing strategies and track sales performance
• Leverage previous experience scaling marketing efforts in a startup environment

Senior Marketing Specialist