Keona Health

Senior Marketing Specialist

Keona Health

full-time

Posted on:

Location Type: Remote

Location: North Carolina • United States

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Salary

💰 $85,000 - $100,000 per year

Job Level

Senior

About the role

  • Develop and execute marketing strategies tailored to B2B SaaS and CRM audiences
  • Drive brand awareness and demand generation for healthcare-focused AI and CRM solutions
  • Implement multi-channel marketing campaigns to drive engagement, lead generation, and pipeline growth
  • Develop account-based marketing (ABM) initiatives targeting high-value accounts
  • Create and refine lead scoring models to align sales and marketing priorities
  • Monitor key performance metrics, including MQLs, engagement, conversion rates, and pipeline impact
  • Develop high-quality content tailored to various stages of the B2B buyer’s journey
  • Utilize platforms such as Salesforce, Zoho CRM, or similar systems to integrate marketing strategies and track sales performance
  • Leverage previous experience scaling marketing efforts in a startup environment

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or a related field
  • 5+ years of experience in B2B SaaS, CRM marketing, or related fields
  • Proven expertise in demand generation, lead scoring, ABM, and persona targeting
  • Proficiency in marketing tools, including HubSpot, Google Analytics, and email marketing platforms
  • Experience with Salesforce, Zoho CRM, or similar tools for high-ticket sales campaigns
  • Strong knowledge of SEO best practices, conversion rate optimization (CRO), and analytics-driven marketing
  • Demonstrated success in achieving aggressive MQL growth and pipeline contribution goals
  • Excellent communication, collaboration, and project management skills.
Benefits
  • Fully remote, flexible work environment
  • Collaborative and innovative culture
  • Opportunity to drive measurable impact in a high-growth, mission-driven organization
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B SaaSCRM marketingdemand generationlead scoringaccount-based marketing (ABM)SEO best practicesconversion rate optimization (CRO)analytics-driven marketingcontent developmentpipeline growth
Soft Skills
communicationcollaborationproject management
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Business