Develop and own the go-to-market plan, segment and persona strategy, messaging, positioning, and storytelling for Kentik solutions for the Enterprise market.
Develop cross-portfolio, solutions level messaging and content reflecting end-to-end workflows and use cases which align to business outcomes
Enhance and own the integrated product launch program, partnering with product management, marketing, sales, customer success, partner teams, and enablement to drive business impact
Identify target personas, understand their key business problems, and pain points, and articulate Kentik’s value proposition to drive desired outcomes
Support product marketing peers in development and enhancement of solutions-based sales plays
Oversee creation of, audit, and maintain core assets: messaging frameworks, value propositions, customer presentations, web content, solution briefs, other marketing collateral, and executive buyer narratives
Partner with revenue marketing, sales, and channel teams to facilitate message pull-through in campaigns and sales and customer success conversations
Develop and own the go-to-market plan, segment and persona strategy, messaging, positioning, and storytelling for Kentik Cloud and Synthetics
Strategize and execute product launches. Determine the metrics needed for success
Create effective plays and enablement for sales and CS teams
Work closely with product management to align marketing with product features and roadmap

Requirements

7+ years experience in product or solutions marketing in a high growth software organization
Extensive experience marketing IT, networking, and/or management solutions to decision makers such as CIO, VP of Operations, VP of Networks
Exceptional experience defining and leading multi-product launches in matrixed environments
Experience understanding technology at a deep level and ability to translate into business needs and outcomes concisely
Ability to communicate at all levels within Kentik, customers, and partners, including executive and C-level leaders
Strong cross-functional skills - you are a team player who can rally teams around your strategy and plans
Deep sense of ownership and accountability is required along with the ability to influence and inspire
Strive for excellence with a sharp eye for messaging accuracy and alignment

Benefits

100% of premiums are paid by company for health, vision and dental coverage for you and your dependents
Additionally, an annual Health Reimbursement Account (HRA) of $3,000 for an individual or $4,500 for a family
Paid family & medical leave
Open PTO, a quarterly Wellness Day, and a minimum of 10 paid holidays
401(k) retirement account
Home office reimbursement
Stock options

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills

product marketingsolutions marketinggo-to-market strategymessaging frameworksvalue propositionsproduct launchessales enablementcontent creationbusiness outcomescross-portfolio messaging

Soft skills

communicationcross-functional collaborationteam playerownershipaccountabilityinfluenceinspirestrategic thinkingattention to detailstorytelling