kencko

Marketing

• Lead the strategy, development, and execution of integrated marketing campaigns designed to drive DTC sales and in-store retail velocity
• Content Creation: Produce high-quality photo and short-form video content (TikToks/Reels) that showcases the product, focusing on brand aesthetics and authenticity for US social channels
• Strategy Development: Create and execute social media strategies aligned with business goals to grow our online community
• Community Management: Monitor channels, respond to comments and messages, and foster relationships with followers
• Support shopper marketing initiatives across key retail accounts, aligning closely with sales on priorities, launches, and promotions
• Execute retail media strategies across key platforms (e.g., Amazon, Instacart, Walmart Connect, Kroger Precision Marketing), optimizing for both awareness and conversion
• Serve as the primary marketing partner to the retail sales and DTC team, supporting line reviews, new item launches, and account-specific growth plans
• Build and scale influencer and content creator campaigns tied to key moments (launches, promotions, seasonal pushes)
• Oversee campaign creative development, ensuring content is tailored to all consumer environments, social media channels, shopper behavior, and platform best practices
• Analyze campaign performance, retail sales data, and shopper insights to inform strategy and improve ROI
• Manage external agencies and partners across retail media, influencer, and creative execution
• Drive cross-functional alignment across marketing, sales, and operations to ensure seamless execution

Senior Marketing Manager – Retail, Brand Campaigns