Senior Marketing Manager – Retail, Brand Campaigns

kencko

Senior Marketing Manager leading integrated marketing campaigns for a health-conscious brand. Focused on driving DTC sales and in-store retail growth through innovative marketing strategies.

Posted 5/17/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Lead the strategy, development, and execution of integrated marketing campaigns designed to drive DTC sales and in-store retail velocity
Content Creation: Produce high-quality photo and short-form video content (TikToks/Reels) that showcases the product, focusing on brand aesthetics and authenticity for US social channels
Strategy Development: Create and execute social media strategies aligned with business goals to grow our online community
Community Management: Monitor channels, respond to comments and messages, and foster relationships with followers
Support shopper marketing initiatives across key retail accounts, aligning closely with sales on priorities, launches, and promotions
Execute retail media strategies across key platforms (e.g., Amazon, Instacart, Walmart Connect, Kroger Precision Marketing), optimizing for both awareness and conversion
Serve as the primary marketing partner to the retail sales and DTC team, supporting line reviews, new item launches, and account-specific growth plans
Build and scale influencer and content creator campaigns tied to key moments (launches, promotions, seasonal pushes)
Oversee campaign creative development, ensuring content is tailored to all consumer environments, social media channels, shopper behavior, and platform best practices
Analyze campaign performance, retail sales data, and shopper insights to inform strategy and improve ROI
Manage external agencies and partners across retail media, influencer, and creative execution
Drive cross-functional alignment across marketing, sales, and operations to ensure seamless execution

Requirements

What you’ll need

6–8+ years of marketing experience, with a strong focus on emerging or high-growth CPG brands
Proven track record of leading campaigns that drive measurable Brand, DTC and Retail impact (DTC traffic, social mentions, retail velocity)
Deep experience with retail media networks and platforms (e.g., Amazon Ads, Instacart Ads, Walmart Connect, Kroger Precision Marketing)
Strong background in shopper marketing and retail activation strategies
Experience managing influencer and content creator campaigns with clear business outcomes
Ability to operate both strategically and tactically in a fast-paced, high-growth environment
Excellent cross-functional leadership and stakeholder management skills
Strong analytical capabilities with experience translating data into actionable insights
Experience in natural, organic, or plant-based food and beverage categories
Familiarity with both natural and conventional grocery retail channels
Experience working within a DTC subscription sales environment
Experience working closely with sales teams managing key retail accounts
Existing relationships with retail media partners, agencies, or key platforms

Benefits

Comp & perks

Permanent Contract
Private health insurance, company pays 100% premium for employee
25 days of paid time off per year
A casual, dynamic, ambitious, and fun work environment
Free nutrition consults
Steep discount on kencko products
Be part of a B-Corp team that is shaking-up the nutrition industry for the better

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

content creationsocial media strategycampaign performance analysisshopper marketinginfluencer marketingretail media strategiesDTC salesdata analysiscross-functional alignmentbrand impact measurement

Soft Skills

leadershipstakeholder managementrelationship buildingstrategic thinkingtactical executionanalytical skillscommunity managementcommunicationcollaborationadaptability