Marketing Operations Lead – Healthcare Platform
Keller Executive Search International
full-time
Posted on:
Location Type: Remote
Location: United States
Visit company websiteExplore more
Salary
💰 $110,000 - $165,000 per year
Job Level
About the role
- Establish and uphold standard operating procedures across marketing execution
- Identify inefficiencies, reduce rework, and continuously improve how the team operates
- Lead ownership of the marketing technology stack and integrations
- Ensure tools are correctly configured, data flows are accurate, and the team is equipped to execute
- Drive QA across campaigns, landing pages, and patient acquisition funnels
- Act as the primary operational contact for external agencies
- Oversee timelines, deliverables, and performance accountability to ensure partners are aligned, well-briefed, and meeting expectations
- Ensure operational preparedness for marketing launches, new service rollouts, and growth experiments
- Own end-to-end execution workflows—moving campaigns from brief to launch on time and with high accuracy
- Build and maintain operating cadences, checklists, and handoff processes that keep marketing running efficiently in a high-volume D2C setting
Requirements
- Experience building and improving SOPs, workflows, and cross-functional processes in a fast-paced environment
- Proven background in marketing operations, campaign operations, or a similar execution-focused marketing leadership role
- Hands-on experience managing external agencies and holding them accountable for timelines, deliverables, and performance
- Track record of owning end-to-end marketing workflows and delivering campaigns on time and to a high standard
- Strong working knowledge of marketing technology platforms (e.g., CRM, marketing automation, project management tools, analytics platforms)
- Experience working within organizations during periods of rapid growth or scaling
- **Preferred Qualifications**
- Experience establishing marketing operations infrastructure in environments where it previously didn’t exist
- Familiarity with regulatory considerations that impact healthcare marketing (e.g., HIPAA-compliant communications, advertising guidelines)
- Experience in telehealth, digital health, healthtech, or a related D2C healthcare setting
- Background working with lean marketing teams where ownership and resourcefulness are critical
- Experience with QA processes for digital campaigns, landing pages, and conversion funnels
Benefits
- Annual Salary: $110,000 – $165,000 USD annually, commensurate with experience
- Medical Insurance
- 401(k)
- PTO
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SOPsworkflowsmarketing operationscampaign operationsend-to-end marketing workflowsQA processesdata flow managementperformance accountabilityproject managementanalytics
Soft Skills
leadershipcommunicationorganizational skillsresourcefulnessaccountabilitycollaborationproblem-solvingefficiency improvementadaptabilityattention to detail