Keller Executive Search International

Digital PR Specialist

Keller Executive Search International

full-time

Posted on:

Location Type: Remote

Location: Bosnia and Herzegovina

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About the role

  • Brainstorm newsworthy campaign ideas by researching trending topics, analyzing target publications, and identifying unique data and expert commentary opportunities
  • Develop digital PR strategies encompassing reactive PR, data-driven campaigns, and expert commentary/thought leadership
  • Create engaging content such as data reports, infographics, surveys, and press releases that resonate with target audiences and journalists
  • Conduct media outreach to build relationships with journalists, secure press coverage, and earn authoritative backlinks
  • Collaborate with internal teams such as SEO, content, and account management to align PR efforts with overall marketing goals
  • Track, analyze and report on digital PR campaign performance metrics including links earned, reach, share of voice, and referral traffic

Requirements

  • 3+ years of experience in digital PR, link building, and/or media relations roles
  • Proven track record of ideating and executing creative, data-driven PR campaigns that earn links and coverage
  • Strong news sense and understanding of what makes a story newsworthy and relevant to journalists
  • Excellent written and verbal communication skills, with the ability to craft compelling pitches and press materials
  • Proficiency with PR tools such as Cision, Roxhill, Prowly, Muck Rack for media research and outreach
  • Solid understanding of SEO fundamentals and how PR supports link acquisition efforts
  • Ability to build relationships with journalists and adapt communication style across industries and personalities
  • Comfortable working in a fast-paced environment and jumping on reactive PR opportunities as stories break
  • Experience with data analysis and visualization is a plus
  • BA/BS degree in PR, marketing, journalism or related field preferred
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital PRlink buildingmedia relationsdata-driven campaignscontent creationdata analysisdata visualizationSEO fundamentals
Soft Skills
communication skillsrelationship buildingcreativityadaptabilitynews sense
Certifications
BA degree in PRBA degree in marketingBA degree in journalism