Keller Executive Search International

Chief Operating Officer – Pet Care, E-Commerce

Keller Executive Search International

full-time

Posted on:

Location Type: Remote

Location: Netherlands

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Salary

💰 €106,000 - €110,000 per year

Job Level

Lead

About the role

  • Build and lead a high-performing team of approximately 20 direct reports and contractors, ensuring clear accountability and consistent delivery against deadlines
  • Establish and maintain an operating cadence (weekly scorecards, priorities, and structured issue resolution) across the remote team
  • Foster a positive, purpose-led culture that attracts and retains strong talent in a fully remote environment
  • Implement role scorecards, performance metrics, and coaching frameworks to drive excellence and support team growth
  • Lead data-driven experimentation and optimise the customer journey to increase revenue and improve retention
  • Manage and enhance the Shopify platform, subscription models, and recurring revenue streams
  • Drive end-to-end DTC operations, including fulfilment, inventory management, customer experience, and analytics integrity
  • Apply and interpret retention economics (LTV:CAC ratios, cohort analysis, repeat purchase drivers)
  • Balance growth initiatives with profitability through conversion rate optimisation and multi-channel attribution
  • Collaborate on market entry strategies while maintaining operational excellence across existing markets
  • Identify growth opportunities and address distribution challenges in new geographic regions
  • Support expansion into the UK and EU, including navigating regulatory requirements for pet and human supplement categories
  • Communicate clearly and consistently, adapting to the CEO’s communication style and time zone shifts
  • Serve as a trusted partner to the CEO, enabling focus on content creation, community engagement, and thought leadership
  • Demonstrate sound judgement in decision-making while building trust and earning autonomy over time
  • Ensure analytics integrity and promote data-driven decision-making across functions
  • Use AI systems and automation tools to improve operational efficiency without compromising customer care quality
  • Maintain a tech-forward approach to systems development and process improvement

Requirements

  • High emotional intelligence with demonstrated ability to build trust, manage relationships, and navigate founder-led dynamics
  • Strong grasp of DTC performance metrics, including retention economics, LTV:CAC ratios, cohort analysis, and conversion rate optimisation
  • Availability to work core hours aligned with Pacific Time Zone (minimum 6 hours between 08:00–16:00 PT / 17:00–01:00 CET)
  • Proven record of scaling revenue, retention, and profitability in an e-commerce environment (specific metrics and outcomes required)
  • Minimum 5 years of C-suite or senior operations leadership experience within a direct-to-consumer e-commerce company
  • Excellent written and spoken English, with the ability to communicate effectively across remote teams
  • Demonstrated people leadership and team-building capability (hiring, onboarding, coaching, and performance management)
  • Technology-oriented mindset, with experience implementing systems and process improvements
  • Legal authorisation to work in your country of residence as an independent contractor or employee (employment structure varies by location)
Benefits
  • Salary Range: €106,000 – €110,000 per annum (depending on experience and location)
  • Base salary: €106,000 – €110,000
  • Performance bonus based on agreed KPIs
  • 10 statutory holidays (varies by country of residence)
  • 2 weeks paid time off (increases with tenure)
  • Sick leave in accordance with local regulations
  • Health benefits may be available depending on country of residence and employment structure
  • Fully remote work environment with flexibility in location
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
DTC performance metricsretention economicsLTV:CAC ratioscohort analysisconversion rate optimisationShopify platform managementsubscription modelsanalytics integritydata-driven decision-makingAI systems and automation tools
Soft Skills
emotional intelligencerelationship managementcommunicationpeople leadershipteam-buildingtrust buildingdecision-makingadaptabilitycoachingproblem-solving