Keller Executive Search International

Director of Marketing Strategy – Online Higher Education

Keller Executive Search International

full-time

Posted on:

Location Type: Hybrid

Location: Indianapolis • United States

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Salary

💰 $109,000 per year

Job Level

Lead

About the role

  • Ensure external marketing agencies meet performance standards, deadlines, and deliverables while producing quantifiable outcomes
  • Lead, develop, and coach a newly formed marketing team dedicated to the online division
  • Act as the central point of contact between marketing operations and online division executives, facilitating ongoing strategic coordination
  • Analyze marketing metrics and data to shape strategy, refine campaigns, and present findings to senior leadership
  • Create differentiated, full-cycle marketing campaigns that set the organization apart in a saturated market
  • Work alongside creative, digital, and communications colleagues to produce promotional assets across print, digital, and additional platforms
  • Build and execute holistic marketing strategies combining brand awareness initiatives with performance-driven tactics to increase enrollment and visibility
  • Cultivate an environment of innovation, inquisitiveness, and ongoing improvement within the marketing function
  • Supervise project parameters, schedules, outputs, and key milestones across several simultaneous efforts
  • Convert competitive intelligence and market research into practical campaign approaches
  • Steward significant marketing budgets with strong fiscal responsibility and project oversight

Requirements

  • Demonstrated success holding external vendors and agency partners to high performance standards
  • Strong written and oral communication abilities, including experience presenting to executive leadership and collaborating across departments
  • Proficiency in reading dashboards, interpreting analytics, and leveraging campaign data to guide decisions
  • Solid project management skills with capacity to juggle multiple sophisticated initiatives at once
  • 5–7+ years of strategic marketing experience with documented, quantifiable achievements in lead generation, revenue growth, brand development, or market expansion
  • Hands-on experience with both brand-building (awareness, top-of-funnel) and results-oriented (lead generation, conversion) marketing approaches
  • Ability to operate autonomously, manage competing priorities in a dynamic setting, and adjust to shifting organizational requirements
  • Experience overseeing or shaping substantial marketing budgets
  • Proven capability to conceptualize and deliver comprehensive marketing campaigns from inception to completion
  • Exceptional organizational skills with sharp attention to detail, timelines, and quality of deliverables
  • Preferred: Background in higher education marketing (sector-specific experience is highly valued)
  • Bachelor's degree in Marketing, Business, Communications, or related discipline; graduate degree preferred
  • History of recruiting, developing, and managing marketing teams
  • Experience across diverse industries or verticals, showcasing flexibility
  • Prior work in smaller organizations or startups with direct executive access and strategic accountability
  • Working knowledge of CRM platforms, marketing automation tools, and campaign management systems
  • Blend of agency and corporate/in-house marketing experience
Benefits
  • Comprehensive benefits package including healthcare and retirement plans
  • Generous paid time off and vacation schedule
  • Mission-driven work environment with strong work-life balance
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
strategic marketinglead generationrevenue growthbrand developmentmarket expansionproject managementmarketing analyticscampaign developmentbudget managementperformance metrics
Soft Skills
communicationcollaborationorganizational skillsattention to detailleadershipcoachinginnovationautonomyflexibilitystrategic thinking
Certifications
Bachelor's degree in MarketingBachelor's degree in BusinessBachelor's degree in CommunicationsGraduate degree in MarketingGraduate degree in BusinessGraduate degree in Communications