KeLe

Performance Marketing

• Own day-to-day management and optimization of paid search and shopping campaigns across Google Ads and Microsoft Advertising, including Performance Max, AI Max, Search, Shopping, and Local Inventory Ads.
• Orchestrate AI across the full campaign lifecycle: leading with creative and ad copy generation, then campaign automation and bidding, feed/SKU management, and analytics to manage a 100K+ SKU, 300+ brand account at scale.
• Build and execute a repeatable framework that can be applied consistently across a large, complex product catalog and replicated as new platforms come online.
• Manage and optimize product feeds across a high-SKU catalog, ensuring accuracy, coverage, and segmentation that supports profitable scaling.
• Help launch and validate new advertising platforms and channels within our iROAS testing framework, ensuring each addition is proven EBITDA-accretive before scaling.
• Design, execute, and interpret controlled incrementality experiments and A/B tests to measure incremental impact and guide budget allocation.
• Make data-driven decisions on spend, structure, and optimization, partnering with the junior analyst and central data analytics team on measurement and reporting.
• Work cross-functionally with creative content, and brand teams to source and refine ad-copy and creative assets.

Paid Media Specialist

Data Engineer

• Collaborate with the Analytics team and business partners to understand and define data requirements
• Develop, construct, test, and maintain data architectures, databases, and datasets
• Facilitate a communication channel between stakeholders and internal resources
• Create databases by integrating various data sources
• Enhance performance and stability of existing data sources
• Identify strategies for improving data dependability and quality
• Manage data infrastructure with IT team
• Troubleshoot and enhance data transfer mechanics
• Maintain data warehouse environments
• Enable and run data migrations
• Enhance stored procedures and related tasks

Paid Media Specialist

Senior Data Engineer