Paid Media Specialist

KeLe

Paid Media Specialist managing eCommerce paid search and shopping campaigns across Google Ads and Microsoft Advertising. Focusing on optimization, AI orchestration, and cross-functional collaboration.

Posted 7/31/2026full-timeRemote • Tennessee • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Expertise in managing and optimizing paid search and shopping campaigns across Google Ads and Microsoft Advertising, with a strong focus on data-driven decision-making and cross-functional collaboration. Proven ability to design and execute frameworks for large eCommerce accounts, leveraging AI for campaign automation and performance optimization.

Highest-signal resume keywords

Paid Media Buying ExperienceGoogle Ads Campaign ManagementMicrosoft Advertising ExpertiseData-Driven Decision MakingControlled Incrementality Testing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Paid Search ManagementShopping Campaign OptimizationAI Campaign AutomationAd Copy GenerationFeed ManagementA/B TestingAnalytics InterpretationBudget AllocationSKU ManagementECommerce Advertising

Soft Skills

Cross-Functional CollaborationAnalytical Fluency

Industry Keywords

ECommerceLocal Inventory AdsPerformance MaxIROAS Testing FrameworkIncrementality Experiments

About the role

Key responsibilities & impact

Own day-to-day management and optimization of paid search and shopping campaigns across Google Ads and Microsoft Advertising, including Performance Max, AI Max, Search, Shopping, and Local Inventory Ads.
Orchestrate AI across the full campaign lifecycle: leading with creative and ad copy generation, then campaign automation and bidding, feed/SKU management, and analytics to manage a 100K+ SKU, 300+ brand account at scale.
Build and execute a repeatable framework that can be applied consistently across a large, complex product catalog and replicated as new platforms come online.
Manage and optimize product feeds across a high-SKU catalog, ensuring accuracy, coverage, and segmentation that supports profitable scaling.
Help launch and validate new advertising platforms and channels within our iROAS testing framework, ensuring each addition is proven EBITDA-accretive before scaling.
Design, execute, and interpret controlled incrementality experiments and A/B tests to measure incremental impact and guide budget allocation.
Make data-driven decisions on spend, structure, and optimization, partnering with the junior analyst and central data analytics team on measurement and reporting.
Work cross-functionally with creative content, and brand teams to source and refine ad-copy and creative assets.

Requirements

What you’ll need

4–7 years of hands-on paid media buying experience, with a focus on paid search and shopping.
Direct experience advertising for an eCommerce business with 100K+ SKUs and 10+ brands.
Demonstrated experience using AI to manage and scale an ad account (across creative/copy generation, automation and bidding, and feed management).
Proven expertise running Local Inventory Ads, Search, and Shopping campaigns on Google Ads and Microsoft Advertising.
Experience designing and executing controlled incrementality and A/B tests, and a strong track record of data-driven decision-making.
Ability to build and execute repeatable frameworks across large, complex accounts.
Experience working cross-functionally with creative and content teams for ad copy and creative needs.
Strong analytical fluency; comfort working alongside analysts and a data team on measurement and incrementality.

Benefits

Comp & perks

Medical, vision, and dental insurance
HSA
FSA (medical and dependent care)
401(k) with employer match up to 4% with immediate vesting
Employer-paid short- and long-term disability coverage
Employer-paid basic life and AD&D insurance; supplemental life for employees and dependents available
Paid time off and paid holidays
Tuition reimbursement