Keeps

Marketing Analyst – SEO, AEO, Inbound

Keeps

full-time

Posted on:

Location Type: Hybrid

Location: Florianópolis • Brasil

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About the role

  • Propose topics and narratives aligned with a Founders-Led Growth model
  • Define content themes considering each founder's profile, voice, and positioning
  • Plan and execute content for: LinkedIn, Instagram, Blog, and rich assets (eBooks, guides, whitepapers)
  • Produce content optimized for Answer Engine Optimization (AEO)
  • Structure copy designed to be easily understood by LLMs
  • Ensure alignment between content, positioning, and business objectives
  • Have autonomy to propose and test ideas
  • Validate strategic directions with the founders
  • Support, when necessary, the team's organization and prioritization
  • Generate leads through organic traffic, consistent posting, and cadence

Requirements

  • Excellent writing and the ability to structure complex ideas
  • Experience with B2B content marketing
  • Understanding of the funnel and demand generation through content
  • Practical knowledge of AEO and search/AI-oriented content
  • Organization and discipline to maintain a publishing routine
  • Experience with Founders-Led Growth (a plus)
  • Experience in B2B SaaS and enterprise sales (a plus)
  • Knowledge of Inbound workflows (a plus)
  • Experience with HubSpot (a plus)
Benefits
  • Health insurance with co-pay
  • Tuition assistance
  • Annual profit-sharing (PLR) + quarterly bonuses (based on target attainment)
  • Performance-based variable compensation
  • GoGood (gym benefits)
  • Meal and food vouchers (VR/VA)
  • Fuel allowance
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content marketingAnswer Engine OptimizationB2B marketingdemand generationcopywritingcontent strategyinbound marketinglead generationcontent optimizationpublishing routine
Soft Skills
excellent writingorganizational skillsdisciplineautonomystrategic thinkingcommunicationcollaborationcreativityproblem-solvingprioritization