Keenpac

APAC Social Marketing Specialist – Agency Partner

Keenpac

full-time

Posted on:

Location Type: Remote

Location: Remote • 🇮🇳 India

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Job Level

Mid-LevelSenior

Tech Stack

Go

About the role

  • Trend Spotting & Editorial Strategy
  • Culture & Trend Amplification: Work in close collaboration with local social teams, XFN teams, and agencies to identify culture and content trends.
  • Editorial Planning: Develop regional Shorts editorial strategy and plan for Shorts, working with the local teams and continuously improve editorial plans for APAC YouTube social channels.
  • Creative Development: Develop amazing, innovative creative ideas that people love sharing, ensuring a 'Social-first' approach.
  • Go-to-Market (GTM) & Campaign Management
  • Integrated GTM Execution: Bring to life comprehensive go-to-market plans for Shorts content across a full ecosystem, including owned social channels, earned media, paid social and influencer.
  • Social & Influencer Campaigns: Develop and execute dedicated social and influencer go-to-market plans and campaigns designed for Shorts.
  • Agile Execution: Demonstrate a bias for action and execution, managing campaigns with agility to adapt to the fast-moving social landscape.
  • Analytics, Innovation & Stakeholder Management
  • Data Storytelling: Work with data to tell a good story. Create and deliver compelling presentations that excite global, regional, and cross-functional stakeholders, as well as external partners.
  • Experimentation & Growth: Drive constant experimentation and innovation by identifying breakthrough opportunities through internal and external data.
  • Performance Analysis: Analyze successes, failures, and learnings from initiatives to define the 'way forward' and continuously optimize strategy.

Requirements

  • Creative & Strategic Balance: Ability to develop creative ideas while maintaining a strategic view of product goals.
  • Data Literacy: Strong ability to synthesize data into actionable insights and persuasive narratives.
  • Communication: Excellent presentation skills, capable of influencing key stakeholders and partners.
  • Agility: Comfortable working in a fast-paced environment with a strong ability to pivot based on trends and data.
  • Collaboration: Ability to work effectively with cross-functional teams (Product, PR, Media) and external agencies.
Benefits
  • Must be fluent in English.
  • Passion for and inquisitive about AI and new technologies
  • Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
data storytellingperformance analysiseditorial strategycampaign managementgo-to-market executionsocial media strategycreative developmentanalyticsexperimentationtrend spotting
Soft skills
communicationcollaborationagilitycreativitystrategic thinkingdata literacypresentation skillsinfluencingadaptabilityproblem-solving