Keen

Social Media, Content Marketing Specialist

Keen

full-time

Posted on:

Location Type: Hybrid

Location: Cape Town • South Africa

Visit company website

Explore more

✨ AI Apply
Apply

About the role

  • Manage brand social media strategy and presence across Instagram, Pinterest, Facebook, and LinkedIn where relevant
  • Develop and maintain social media content calendars aligned with campaigns, product launches, and brand storytelling
  • Write engaging captions and social media copy aligned with the brand voice
  • Monitor engagement including comments and messages to support community interaction
  • Track social media performance and adjust content strategy to improve engagement and reach
  • Design social media graphics and marketing assets for campaigns and brand initiatives
  • Create visual content supporting product launches and promotional campaigns
  • Edit photography and imagery using Lightroom and Adobe Creative Suite
  • Prepare and format visual assets for social media, website use, and digital marketing campaigns
  • Maintain consistent brand presentation across all Wigmaker brands
  • Assist with email campaign creation within Klaviyo
  • Design visual layouts and graphics for email marketing campaigns
  • Support automated email flows such as welcome series and abandoned cart sequences
  • Assist with Shopify product launches and promotional campaigns
  • Prepare creative assets used for e-commerce marketing initiatives
  • Assist with creative assets used in paid digital advertising campaigns
  • Support basic campaign monitoring and reporting where required

Requirements

  • Proven experience managing brand social media platforms
  • Strong proficiency in Adobe Creative Suite including Photoshop and Illustrator
  • Experience editing images using Lightroom
  • Strong visual design and layout skills
  • Familiarity with Klaviyo email marketing platform
  • Basic understanding of Shopify e-commerce platforms
  • Understanding of social media analytics and digital marketing performance metrics
  • Highly organized with the ability to manage multiple creative projects simultaneously
  • Strong communication and collaboration skills
Benefits
  • Competitive full-time compensation
  • Hybrid work environment based in Cape Town
  • Opportunity to work with a growing beauty brand and contribute to creative campaigns
  • Collaborative team environment with opportunities to develop both creative and marketing skills
  • Exposure to international brands and fast-growing e-commerce businesses
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
social media strategycontent calendarssocial media copywritingsocial media performance trackinggraphic designphotography editingvisual content creationemail campaign creationdigital marketinge-commerce marketing
Soft Skills
organizational skillscommunication skillscollaboration skillsproject management