Keen

Search Engine Optimization Specialist

Keen

full-time

Posted on:

Location Type: Remote

Location: South Africa

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About the role

  • Execute SEO onboarding & recurring tasks: technical audits, architecture checks, indexing fixes, page speed improvements, content audits.
  • Local SEO setup & optimization: NAP workbook, competitor/SERP research, Google Business Profile optimization, local rank tracking.
  • Manage citations & directory listings: audit, update, build citations; submit to aggregators (Data Axle, Neustar, Foursquare); optimize listings (Yelp, BBB, niche directories).
  • Support on-page SEO & content updates: update titles, H1s, meta descriptions, schema, internal linking; optimize location/service pages; Screaming Frog crawls.
  • Review & reputation management: set up GHL snapshots, monitor reviews, flag negatives.
  • Backlink tasks: submissions, directories, outreach follow-ups, documentation, monthly quotas.
  • Monitor performance & reporting: track rankings, traffic, GBP metrics, citations; detect issues; prepare reporting data.

Requirements

  • 2–4+ years hands-on SEO execution (traditional + local).
  • Technical SEO familiarity: Screaming Frog, indexing, speed, architecture.
  • Proven ranking improvements for local/service-based businesses.
  • GBP optimization, citation management, Maps Pack ranking.
  • Proficiency with: SEMrush, Screaming Frog, BrightLocal/Local Viking/Search Atlas, Google Analytics & Search Console, WhiteSpark, Loganix.
  • Strong written English, attention to detail, organized execution.
  • Familiarity with SOP-driven workflows.
  • Content brief support & keyword research.
  • Basic HTML/CSS understanding.
  • **Bonus experience:** Background in home services industries (plumbing, HVAC, electrical, roofing, restoration)
Benefits
  • Fully remote working model
  • Birthday off
  • Be part of a client-focused team that values ownership and customer success
  • **To align with U.S. client hours, the role will operate Monday to Friday, 2:00pm – 10:00pm SAST.**

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
SEO executiontechnical SEOlocal SEOcontent auditsbacklink managementkeyword researchHTMLCSS
Soft skills
attention to detailorganized executionstrong written English