KAYALI

Marketing

• - Leverage retailer insights to maximize growth and share with retailers
• - Key liaison between internal and external functions to drive business growth
• - Key partner in providing active support to the sales & marketing teams to enable the achievement of sales plans, alongside the Trade Marketing Manager
• - Own and deliver trade marketing plans for assigned retail accounts, ensuring execution against agreed KPIs in partnership with commercial team.
• - Support the Trade Marketing Manager across key accounts, including JBPs, launches, promotional planning, and best-in-class omnichannel execution.
• - Assist in the development and rollout of 360° trade programs, by retailer, aligned with brand strategy, budget, and sales targets
• - Participate in the development of sales & marketing plans
• - Coordinate cross-functionally with Sales, Marketing, Education, and Operations teams to ensure seamless execution with consumer top of mind.
• - Support budget tracking, trade spend management, and post-campaign analysis
• - Assist with forecasting, reporting, and performance tracking to support sales and demand planning
• - Lead presentation and delivery of assigned retailer meetings. Contribute and assist Trade Marketing Manager for key accounts, internal meetings and business reviews as required.
• - Identify opportunities to improve execution, efficiency, and retailer performance through insights and learnings
• - Co-own the brand calendar with the Trade Marketing Manager, acting as the central source of truth for planning and delivering all 360° brand activations.

Assistant Trade Marketing Manager

Ecommerce

• Develop and implement a comprehensive e-commerce strategy aligned with the company's growth objectives.
• Identify new revenue opportunities and optimize existing channels to increase market share and profitability.
• Perform daily and weekly business reviews, sending out recaps to the broader organization.
• Collaborate with brand marketing and planning teams to align upcoming collections with sales and marketing targets.
• Execute integrated commercial programs across various channels to excel during key online shopping events and reinvigorate replenishment strategy for increased Customer Lifetime Value.
• Translate new campaign launches into customer journeys for the online channel and manage trends curation.
• Oversee execution of merchandising and content strategy for the KAYALI website, identifying specific categories/sub-categories.
• Lead personalization and A/B test strategy while partnering with cross-functional teams to support special requests and ensure seamless execution.
• Collaborate closely with key cross-functional teams to drive qualified traffic and ensure alignment with brand vision.
• Collaborating with the Product Development team to create a roadmap supporting the ecommerce strategy.
• Lead UX analytics and optimizations, focusing on mobile, desktop, and tablet experiences with a data-driven mindset.
• Provide recommendations for site enhancements and leverage analytics tools for in-depth analysis.
• Establish and maintain relationships with external partners, such as digital agencies and technology providers, to enhance e-commerce capabilities.
• Negotiate contracts and manage budgets to ensure cost-effective solutions.
• Lead, mentor and develop a high performing e-commerce team.
• Foster a culture of innovation and continuous improvement.
• Coordinate with cross-functional teams, including IT, logistics, and customer service, to ensure efficient operations.

Assistant Trade Marketing Manager

eCommerce Director – MAT Cover