KAYAK

Senior Director, EMEA Brand Marketing

KAYAK

full-time

Posted on:

Location Type: Hybrid

Location: Copenhagen • Denmark

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Job Level

Senior

About the role

  • Define and lead a full‑funnel, audience‑first brand strategy across EMEA that balances short‑term performance and long‑term brand building.
  • Shape how KAYAK and momondo show up culturally across the UK, France, Spain, Sweden, Denmark and other markets, ensuring a modern, relevant, and differentiated voice.
  • Localize global brand positioning and messaging so it resonates in local languages and contexts.
  • Lead integrated, cross‑channel campaigns across TV, online video, OOH, audio, social, and owned channels.
  • Partner with the Sr. Director of Creative to deliver a dual‑track approach that balances storytelling and conversion.
  • Co‑develop messaging frameworks, tone, and CTAs to ensure consistency and clarity across assets.
  • Move planning from broad demographics to intent‑ and audience‑driven strategies, with channel‑specific creative approaches.
  • Set EMEA media priorities, own budget allocation decisions, and work with internal and agency teams to execute and optimize plans.
  • Work with Brand Strategy & Measurement to run experiments, media‑mix modeling, and incrementality testing to prove impact.
  • Hire, mentor, and grow regional brand leaders, fostering an inclusive, collaborative culture focused on clear priorities and scalable execution.
  • Strong growth in direct traffic and branded search volume across EMEA
  • Measurable improvements in brand awareness, consideration, and preference
  • Highly effective, insight-driven campaigns that deliver both performance and brand impact
  • A scalable, full-funnel brand marketing engine embedded across markets
  • A high-performing team with strong cross-functional alignment

Requirements

  • 12+ years of experience in brand marketing, with significant leadership experience across multiple European markets (France and across the Nordics a plus)
  • Proven track record of building and scaling full-funnel brand strategies that drive measurable business impact
  • Experience developing of integrated campaigns across online and offline channels
  • Comfort working in performance-driven environments with an understanding of measurement, testing, and attribution
  • The ability to balance creative ambition with commercial objectives
  • Experience managing and developing teams and collaborating across functions and influencing at senior levels
  • Experience in consumer tech, travel, or digital marketplace businesses is a plus
Benefits
  • Work from (almost) anywhere for up to 20 days per year
  • Focus on mental health and well-being:
  • Company-paid therapy sessions through SpringHealth
  • Company-paid subscription to HeadSpace
  • Company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
  • No meeting Fridays
  • Paid parental leave
  • Paid volunteer time
  • Focus on your career growth:
  • Development Dollars
  • Leadership development
  • Access to thousands of on-demand e-learnings
  • Travel Discounts
  • Employee Resource Groups
  • 6 weeks paid vacation + a day off for your birthday
  • Pension plan contributions
  • Private health & life insurance
  • Lunch provided five days per week & breakfast once a week
  • Professional espresso machine
  • Awesome office in the city centre of Copenhagen (Rådhuspladsen)
  • Monthly social events, yoga, Thursday bars
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
brand strategyintegrated campaignsmedia-mix modelingincrementality testingperformance marketingaudience-driven strategieslocalizationcampaign optimizationbudget allocationcross-channel marketing
Soft Skills
leadershipmentoringcollaborationcommunicationstrategic thinkingcreativityinfluencecultural awarenessteam developmentprioritization