KAYAK

Senior Search Marketing Manager

KAYAK

full-time

Posted on:

Location Type: Hybrid

Location: CambridgeMassachusettsUnited States

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Salary

💰 $105,000 - $115,000 per year

Job Level

Tech Stack

About the role

  • Define global guidelines and contribute to the development of our suite of in-house marketing technologies.
  • Monitor industry shifts and emerging technologies, including AI and LLM-driven search, to design and execute rigorous testing frameworks that enhance the user journey.
  • Lead high-impact projects from ideation to delivery, managing competing priorities and coordinating across multiple teams to ensure results are delivered.
  • Communicate clearly with global teams, sharing optimization insights across the broader performance marketing team.
  • Use advanced analytical skills to turn deep-dive performance data into clear, actionable recommendations for senior leadership and global teams.
  • Provide day-to-day guidance and technical mentorship to junior team members, fostering a culture of excellence and training the team on advanced performance marketing processes.
  • Act as a strategic partner to Engineering and Product teams, providing the domain expertise needed to develop and automate our in-house tools.

Requirements

  • Hands-on experience managing large-scale, high-budget campaigns across top search engines. Experience in the travel industry or a high-volume e-commerce environment is a plus.
  • Fluency in both written and spoken English. Proficiency in another language relevant to our international markets is a plus.
  • Strong knowledge of the search landscape, including attribution and tracking, with a proven ability to use advanced automation, scripting, and bidding technologies.
  • Advanced proficiency in Excel/Google Sheets; experience with SQL and data visualization tools is a plus to facilitate deep-dive performance modeling.
  • A high-ownership mindset with the motivation to lead complex projects from initial concept to final delivery, ensuring cross-functional alignment and measurable impact.
  • Ability to translate complex datasets into strategic recommendations for global teams and senior leadership.
  • Experience mentoring junior team members and contributing to a culture of technical excellence and continuous experimentation.
Benefits
  • Work from (almost) anywhere for up to 20 days per year
  • Focus on mental health and well-being:
  • Company-paid therapy sessions through SpringHealth
  • Company-paid subscription to HeadSpace
  • Company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
  • No meeting Fridays
  • Paid parental leave
  • Generous paid vacation + time off for your birthday
  • Paid volunteer time
  • Focus on your career growth:
  • Development Dollars
  • Leadership development
  • Access to thousands of on-demand e-learnings
  • Travel Discounts
  • Employee Resource Groups
  • Competitive retirement and health plans
  • Free lunch 2 days per week
  • Fun quarterly events such as boat trips, arcades, ski trips, Thursday happy hours, and more
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
performance marketingcampaign managementattributiontrackingautomationscriptingbidding technologiesdata visualizationExcelSQL
Soft Skills
communicationleadershipmentorshipproject managementanalytical skillsstrategic thinkingcross-functional collaborationownership mindsetteam trainingculture of excellence