
Senior Search Marketing Manager
KAYAK
full-time
Posted on:
Location Type: Hybrid
Location: Cambridge • Massachusetts • United States
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Salary
💰 $105,000 - $115,000 per year
Job Level
Tech Stack
About the role
- Define global guidelines and contribute to the development of our suite of in-house marketing technologies.
- Monitor industry shifts and emerging technologies, including AI and LLM-driven search, to design and execute rigorous testing frameworks that enhance the user journey.
- Lead high-impact projects from ideation to delivery, managing competing priorities and coordinating across multiple teams to ensure results are delivered.
- Communicate clearly with global teams, sharing optimization insights across the broader performance marketing team.
- Use advanced analytical skills to turn deep-dive performance data into clear, actionable recommendations for senior leadership and global teams.
- Provide day-to-day guidance and technical mentorship to junior team members, fostering a culture of excellence and training the team on advanced performance marketing processes.
- Act as a strategic partner to Engineering and Product teams, providing the domain expertise needed to develop and automate our in-house tools.
Requirements
- Hands-on experience managing large-scale, high-budget campaigns across top search engines. Experience in the travel industry or a high-volume e-commerce environment is a plus.
- Fluency in both written and spoken English. Proficiency in another language relevant to our international markets is a plus.
- Strong knowledge of the search landscape, including attribution and tracking, with a proven ability to use advanced automation, scripting, and bidding technologies.
- Advanced proficiency in Excel/Google Sheets; experience with SQL and data visualization tools is a plus to facilitate deep-dive performance modeling.
- A high-ownership mindset with the motivation to lead complex projects from initial concept to final delivery, ensuring cross-functional alignment and measurable impact.
- Ability to translate complex datasets into strategic recommendations for global teams and senior leadership.
- Experience mentoring junior team members and contributing to a culture of technical excellence and continuous experimentation.
Benefits
- Work from (almost) anywhere for up to 20 days per year
- Focus on mental health and well-being:
- Company-paid therapy sessions through SpringHealth
- Company-paid subscription to HeadSpace
- Company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
- No meeting Fridays
- Paid parental leave
- Generous paid vacation + time off for your birthday
- Paid volunteer time
- Focus on your career growth:
- Development Dollars
- Leadership development
- Access to thousands of on-demand e-learnings
- Travel Discounts
- Employee Resource Groups
- Competitive retirement and health plans
- Free lunch 2 days per week
- Fun quarterly events such as boat trips, arcades, ski trips, Thursday happy hours, and more
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
performance marketingcampaign managementattributiontrackingautomationscriptingbidding technologiesdata visualizationExcelSQL
Soft Skills
communicationleadershipmentorshipproject managementanalytical skillsstrategic thinkingcross-functional collaborationownership mindsetteam trainingculture of excellence