KAYAK

Product Marketing Manager

KAYAK

full-time

Posted on:

Location Type: Hybrid

Location: Cambridge • Massachusetts • United States

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Salary

💰 $150,000 - $170,000 per year

About the role

  • Conduct market research and gather quantitative and qualitative feedback to represent customer needs to our Commercial, Product and Engineering teams.
  • Identify and document buyer personas, pain points and use cases; recommend new features and enhancements that address pain points or solve key use cases.
  • Develop our product narrative and messaging to explain K4B’s value in the corporate travel market, tailored to different customer personas
  • Lead go-to-market strategy for new features and product offerings; coordinate with teams across the company to put together positioning, communications, and sales and training collateral.
  • Partner with Brand Marketing, Sales and Communications on external positioning and product-focused campaigns.
  • Support external marketing efforts including our public website, blog posts, and events.
  • Create and maintain sales enablement materials including decks, battlecards, case studies, and demos.

Requirements

  • Specific experience in developing clear product positioning and go-to-market strategies for B2B SaaS products.
  • Proven ability to conduct market research and competitive analysis.
  • Collaboration with team members from all levels of the business, across time zones. Looking for specific experience working with Product, Engineering, Marketing, and Commercial team members in a cross-functional manner.
  • Personal experience as a traveler, offering firsthand insight into user challenges during trip planning and online booking.
  • BS degree or equivalent experience required, background in Marketing, Business or Communications strongly preferred. MBA or similar experience is a plus.
  • Experience in the travel and hospitality industry is strongly preferred, but not required.
Benefits
  • Work from (almost) anywhere for up to 20 days per year
  • Focus on mental health and well-being:
  • Company-paid therapy sessions through SpringHealth
  • Company-paid subscription to HeadSpace
  • Company-wide week off a year - the whole team fully recharges (and returns without a pile-up of work!)
  • No meeting Fridays
  • Paid parental leave
  • Generous paid vacation + time off for your birthday
  • Paid volunteer time
  • Focus on your career growth:
  • Development Dollars
  • Leadership development
  • Access to thousands of on-demand e-learnings
  • Travel Discounts
  • Employee Resource Groups
  • Competitive retirement and health plans
  • Free lunch 2 days per week
  • Fun quarterly events such as boat trips, arcades, ski trips, Thursday happy hours, and more

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
market researchcompetitive analysisproduct positioninggo-to-market strategysales enablement materialsB2B SaaScustomer personasfeature enhancementquantitative feedbackqualitative feedback
Soft skills
collaborationcommunicationcross-functional teamworkleadershiporganizational skillsinsight into user challengesadaptabilitystrategic thinkingcreativityproblem-solving
Certifications
BS degreeMBA