Katapult

Conversion Rate Optimizer

• Identify and prioritize conversion optimization opportunities across the customer funnel
• Develop data-driven hypotheses and testing plans informed by customer behavior, analytics insights, and business goals
• Collaborate with designers, product managers, and marketers to optimize emails, SMS, app push, in-app experiences, and conversion flows
• Design, implement, and manage A/B and multivariate tests across email, web, SMS, and mobile app experiences
• Review and QA all test variants to ensure they are optimized, user-friendly, mobile-friendly, error-free, consistently branded, and render correctly across devices
• Support strategic optimization initiatives within the customer lifecycle
• Create and analyze audience segments and cohorts to understand performance differences and drive conversion lifts against KPI goals
• Manage experimentation tools, test documentation, and reporting within platforms such as Insider, HubSpot, or dedicated CRO tools
• Maintain a CRO testing roadmap in Asana and experiment backlog
• Leverage customer data to personalize experiences and improve conversion efficiency
• Plan and conduct A/B tests, manage the testing calendar, record results, and provide clear, actionable recommendations
• Continuously track and analyze results, translating insights into scalable optimization recommendations
• Ensure all experimentation, data usage, and program assets adhere to CAN-SPAM, GDPR, and applicable privacy best practices.

Conversion Rate Optimization Specialist

Marketing

• Create and execute compelling lifecycle marketing campaigns
• Develop detailed creative briefs, product engaging copy and collaborate with designers and team members
• Design and implement all email and SMS campaigns
• Review and proofread all messaging across email, SMS, and other templates
• Support strategic programs through manual and automated campaigns across the customer lifecycle
• Create targeted audiences and segments for each message
• Manage lists, campaigns, and other email components in CRM or email platforms like Hubspot and Insider
• Execute the email/SMS marketing calendar and maintain the project tracking in Asana
• Balance email and SMS frequency across program touchpoints
• Leverage customer data for personalized messages, segment audiences and build trigger event campaigns
• Plan and conduct A/B tests and provide recommendations for improvements
• Continuously track and analyze results, offering data-driven recommendations for optimization
• Ensure all program assets and data management programs adhere to regulations and best practices

Lifecycle Marketing Specialist

Machine Learning Engineer

• Design, build, and maintain backend APIs and services supporting credit risk and fraud decisioning
• Deploy and operate machine learning models, scorecards, and business rules in production
• Own system reliability, performance, and observability for underwriting and fraud services
• Debug and resolve production issues affecting decision accuracy or service availability
• Partner closely with data scientists to productionize models and ensure safe, repeatable deployments
• Improve system architecture to support scalability, fault tolerance, and operational robustness
• Implement monitoring and alerting for model behavior, decision outcomes, and system health
• Collaborate with Credit Risk Strategy, Risk Modeling, Tech, and Operations teams to translate strategy into live decisions
• Develop deep expertise in Katapult’s credit risk and fraud infrastructure

Customer Success Manager

• Responsible for the sales of the organization's LTO (lease-to-own) product nationally and provides ongoing support to merchants
• Achieve and surpass sales goals by maintaining and expanding existing business opportunities with ecommerce and brick & mortar merchants
• Develops and increases sales revenue to meet assigned targets
• Onboard new merchants via training and ramp up performance through continuous improvement in the areas of marketing, underwriting, and product enhancements
• Keeps merchants informed of product changes, services and other general information of interest to customers
• Identify new methods for driving LTO traffic
• Monitor competitive activity and assess opportunities and threats
• Troubleshoots problems and coordinate with applicable departments regarding product issues or enhancements
• Target and develop omnichannel sales opportunities within existing accounts to present Katapult’s leasing platform
• Maintain a current knowledge of industry trends, opportunities, channels, products, and competitors to be seen as a trusted business advisor to accounts
• Represent Katapult at networking events, conferences and in-person meetings with accounts
• Maintain relationships with strategic retail partners to drive existing and new business
• Identifies social media strategy opportunities and partners with the merchant to implement

Conversion Rate Optimization Specialist

Lifecycle Marketing Specialist

Machine Learning Engineer

Client Success Manager