Lifecycle Marketing Specialist

Katapult

Lifecycle Marketing Specialist creating and executing email and SMS marketing campaigns for Katapult. Collaborating with teams to enhance marketing automation strategy and drive customer engagement.

Posted 6/25/2026full-timeRemote • 🇺🇸 United StatesJuniorMid-LevelWebsite

About the role

Key responsibilities & impact

Create and execute compelling email, SMS, and mobile app marketing campaigns
Craft innovative marketing campaigns resonating with current and potential customers
Design and implement email and SMS campaigns including building emails and copywriting
Support strategic programs through manual and automated campaigns across the customer lifecycle
Manage lists, campaigns, and other email components in CRM or email platforms like Hubspot
Continuously track and analyze results offering data-driven recommendations for optimization

Requirements

What you’ll need

At least 2 years of full-time experience in email marketing
Hands-on experience with marketing automation platforms like Braze, HubSpot, Iterable, or Insider
Proven experience in growing and analyzing an email marketing database
Experience building an email marketing campaign from scratch
Highly organized and proactive work style
Desire and ability to work remotely

Benefits

Comp & perks

Competitive benefits package
Engaging culture
Opportunities for career advancement

ATS Keywords

✓ Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

email marketingSMS marketingcopywritingmarketing automationcampaign managementdata analysisdatabase growthcampaign optimizationcustomer lifecycle managementbuilding email campaigns

Soft Skills

highly organizedproactive work style