Katana Cloud Inventory

Head of Growth

Katana Cloud Inventory

full-time

Posted on:

Location Type: Hybrid

Location: Estonia

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Job Level

Lead

About the role

  • Own pipeline generation and acquisition performance across paid and organic channels
  • Scale demand generation efficiently, increasing qualified pipeline while improving CAC and payback
  • Own full-funnel performance (traffic → intent → pipeline → revenue) and systematically reduce leakage
  • Establish clear targets and accountability for traffic, conversion rates, CAC, and payback
  • Optimize trial vs. demo routing and improve activation and conversion in partnership with Sales and Product
  • Partner closely with Sales to improve pipeline quality, qualification, and forecasting accuracy
  • Lead and develop the marketing function (demand generation, content, design, brand, PR), aligning all teams around growth outcomes
  • Own and allocate the growth budget, making disciplined, ROI-driven investment decisions across channels
  • Build a structured experimentation engine to increase testing velocity and drive measurable performance gains
  • Leverage AI and automation to increase marketing efficiency, output, and decision speed

Requirements

  • Senior B2B SaaS marketing/growth leadership (around 10+ years)
  • Scaling pipeline in sales-assisted go-to-market motions
  • Paid acquisition and performance marketing
  • Funnel metrics, attribution, and unit economics
  • Leading and developing multi-disciplinary marketing teams (e.g., content, brand, design)
  • Staying hands-on in execution while building team capability and systems
  • Working effectively across functions, locations, and time zones - building strong alignment and momentum without relying on co-location
  • Operating in an AI-augmented era: using AI to increase experimentation velocity, deepen insights, and scale high-quality execution
  • Willingness to travel occasionally to Tallinn and Toronto, Canada
Benefits
  • Market-aligned compensation package (base salary + bonus), aligned to role scope and impact
  • Employee Stock Option Program, so you share in the value you help build
  • Time off that’s genuinely encouraged: statutory annual leave aligned with local requirements, with a global minimum of 4 weeks, 3 paid health days annually, and your birthday off - because it should actually feel like a day off.
  • Fully paid 1-month sabbatical + 1000 EUR travel budget after every four years at Katana - time to reset, explore, or focus on personal growth
  • Home office stipend to help you create a setup that works for you
  • Health & wellness stipend
  • Modern tools and tech, including AI-enabled tools that help you work smarter and stay focused on high-impact work
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
pipeline generationdemand generationperformance marketingfunnel metricsattributionunit economicsAIautomationexperimentationconversion optimization
Soft Skills
leadershipteam developmentcross-functional collaborationalignmentexecutionstrategic thinkingaccountabilitycommunicationadaptabilityproblem-solving