Kaseware

Marketing

• Build and manage landing pages, forms, workflows, and email campaigns in HubSpot
• Execute multi-channel campaigns including email, gated content, webinars, and event driven initiatives
• Ensure campaigns are correctly structured, tagged, and tracked for accurate reporting
• Maintain campaign hygiene including lists, properties, workflows, and automation logic
• QA all assets prior to launch to ensure brand, functionality, and data integrity standards are met
• Build and deploy marketing emails within HubSpot using existing templates
• Support segmentation, personalization, and A/B testing initiatives
• Monitor email performance and flag optimization opportunities
• Ensure compliance with deliverability and data privacy best practices
• Support the Event Specialist with campaign execution for webinars, virtual events, and in person events
• Build event registration pages, confirmation emails, reminder workflows, and post event follow up campaigns
• Assist with lead processing, attribution, and post event reporting
• Coordinate timelines and execution details to ensure events are supported by effective demand
• Work closely with the Demand Generation Manager to execute campaign plans and timelines
• Coordinate with content, design, and sales teams as needed to support campaign delivery
• Maintain clear documentation and communication around campaign status and deliverables

Campaign Marketing Specialist

Controller

• Oversees monthly, quarterly and annual close process
• Coordinates preparation of financial statements in accordance with GAAP
• Responsible for invoicing
• Maintains general ledger
• Prepares and files Sales and Use Tax returns
• Develops and implements financial controls
• Oversees external audit
• Completes annual federal and state tax returns with outside firm

Campaign Marketing Specialist

Assistant Controller