Karat

Product Marketing

• Own the end-to-end architecture of our GTM technology stack, from lead generation through implementation and expansion.
• Design and optimize workflows across the full customer lifecycle; serve as the primary architect for Salesforce and related GTM systems.
• Establish scalable system governance, data standards, and integration frameworks across GTM tools.
• Identify and implement AI-powered automations that reduce manual work and improve efficiency across revenue operations.
• Design scalable operational processes across Marketing, Sales, Customer Success, and interview operations, including lead management, routing, pipeline management, and forecasting.
• Build reporting frameworks and dashboards that support executive decision-making, funnel analysis, and capacity planning.
• Translate complex operational data into clear, actionable recommendations for business leaders.
• Continuously evaluate emerging technologies for their potential to create operational scale and competitive advantage.

Senior GTM Systems Manager