Kalungi

Content Marketing Manager

• Develop comprehensive content strategies aligned with business objectives, funnel stages, audience personas, and market trends
• Own, define, and create client brand voice, messaging, and positioning guides
• Use research and analytics to craft narratives aligned with client values and priorities
• Ensure content follows SEO best practices and supports lead generation and brand awareness
• Identify content gaps and recommend topics using SEO research, site analytics, and competitor performance
• Produce content in formats including ad copy, testimonials, articles, lead nurture copy, ABM copy, blog posts, social posts, case studies, video scripts, and white papers
• Create and manage social media and editorial calendars
• Identify and implement distribution channels to maximize content reach and engagement
• Create customer lifecycle marketing collateral to drive marketing qualified leads through integrated campaigns
• Collaborate with cross-functional agency teams, departments, and stakeholders to collect and organize information

Content Marketing Strategist