Kalungi

Performance Marketing

• Plan, launch, and manage paid campaigns across Google Ads, LinkedIn, Meta, Bing, and other key B2B platforms
• Conduct keyword research, audience targeting, and copy/ad asset development
• Optimize campaigns for CAC, CPL, SQLs, and pipeline metrics (HubSpot tracking)
• Review performance and lead quality via HubSpot
• Manage negative keywords, search terms, and ad responses
• Respond to client queries via Slack or HubSpot
• Provide performance snapshots and pacing reports
• Analyze CTR, CPL trends, and investigate anomalies
• Review audience performance and ad asset effectiveness
• Update OKRs for each engagement
• Conduct platform audits (Auction Insights, Quality Score, Professional Demographics)
• Use HubSpot to track lead quality, MQL/SQL status, and attribution
• Identify conversion gaps across landing pages (using MS Clarity, GA)
• Prepare campaign summary reports and recommendations

Paid Media Specialist

• Direct client strategy & execution: Running paid media engagements for clients, building demand gen channel strategies, launching campaigns, optimizing results, and reporting on performance.
• Team management & development: Coaching Paid Media Specialists, upleveling execution, building scalable systems and playbooks, and training the team to become full-stack demand gen strategists.
• Cross-functional collaboration & oversight: Partnering with client delivery team leads (SEO/Content, ABM, Creative, Web Dev, & CMO team), reviewing deliverables, and ensuring every engagement is aligned with client goals and performance expectations.

Paid Media Manager

• Direct client strategy & execution: Running paid media engagements for clients and optimizing results
• Team management & development: Coaching Paid Media Specialists and building scalable systems
• Cross-functional collaboration & oversight: Partnering with client delivery team leads and ensuring alignment with client goals
• Own and evolve the Paid Media function at Kalungi, ensuring effective budget allocation
• Design paid channel strategies tailored to client maturity and budget
• Build and maintain Kalungi's Paid Media Playbook
• Act as a strategic consultant to clients and evaluate opportunities beyond paid

• Running paid media engagements for clients, building demand gen channel strategies, launching campaigns, optimizing results, and reporting on performance.
• Coaching Paid Media Specialists, upleveling execution, building scalable systems and playbooks, and training the team to become full-stack demand gen strategists.
• Partnering with client delivery team leads (SEO/Content, ABM, Creative, Web Dev, & CMO team), reviewing deliverables, and ensuring every engagement is aligned with client goals and performance expectations.
• Own and evolve the Paid Media function, ensuring every dollar spent drives business results.
• Design paid channel strategies tailored to client maturity, budget, growth motion, and competitive landscape.
• Train your team on tactical execution, demand generation fundamentals, and how to tie paid media to pipeline and revenue.

Revenue Operations

• Own the end-to-end RevOps strategy across Kalungi clients, ensuring seamless integration of GTM functions
• Design, implement, and improve client GTM tech stacks, processes, and data flows using HubSpot (core), Salesforce (optional), and other integrated tools
• Develop scalable playbooks for lifecycle stage management, lead routing, attribution, deal pipeline health, forecasting, and analytics
• Define and enforce RevOps operating standards—reporting frameworks, data governance, naming conventions, and automation logic
• Drive innovation in Kalungi’s RevOps offering—productize services like lifecycle audits, dashboard packages, and attribution frameworks
• Build internal tools, templates, and automations to shorten time-to-value for clients
• Manage, coach, and develop a team of RevOps Specialists, Automation Specialists, and HubSpot Consultants
• Foster cross-functional collaboration with internal client delivery teams and external partners to ensure seamless client experience

RevOps Automation Manager

• Own the end-to-end RevOps strategy across Kalungi clients, ensuring seamless integration of GTM functions
• Design, implement, and improve client GTM tech stacks, processes, and data flows using HubSpot (core), Salesforce (optional), and other integrated tools
• Develop scalable playbooks for lifecycle stage management, lead routing, attribution, deal pipeline health, forecasting, and analytics
• Define and enforce RevOps operating standards—reporting frameworks, data governance, naming conventions, and automation logic
• Drive innovation in Kalungi’s RevOps offering and productize services like lifecycle audits, dashboard packages, and attribution frameworks
• Build internal tools, templates, and automations to shorten time-to-value for clients
• Manage, coach, and develop a team of RevOps Specialists, Automation Specialists, and HubSpot Consultants
• Foster cross-functional collaboration with internal client delivery teams and external partners to ensure seamless client experience

Engineer

• Design scalable systems that bring clarity to fast-growing B2B SaaS companies
• Architect martech, RevOps, and AI-driven workflows
• Implement STOP (Standardize, Templatize, Optimize, Productize) for client projects
• Orchestrate AI agents using MCP and advanced prompt frameworks
• Build reusable HubSpot templates, attribution models, and dashboards
• Maintain and update our Playbook with best practices in syntropy engineering

Paid Media Specialist

Paid Media Manager

Paid Media Manager

Paid Media Manager

RevOps Automation Manager

RevOps Automation Manager

Syntropic Engineer