Kal Tire

Digital Marketing Analyst

Kal Tire

full-time

Posted on:

Location Type: Remote

Location: Canada

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Salary

💰 CA$72,250 - CA$85,310 per year

Tech Stack

About the role

  • Support the Digital Marketing/eCommerce team with improving digital customer experience.
  • Measure performance of digital efforts and provide actionable insights.
  • Manage projects from implementation to deployment with development teams.
  • Monitor deployment of tags and provide data auditing and quality assurance.
  • Develop and maintain dashboards and reporting metrics from multiple data sources.
  • Monitor site performance and identify friction points to improve conversion rates.
  • Conduct competitive analysis and benchmarking.

Requirements

  • Minimum 3 years’ proficiency with Google Analytics.
  • Proficiency in Google Tag Manager implementation.
  • Experience creating or maintaining dashboards in Power BI and LookerStudio or other data visualization tools.
  • Experience with A/B testing and heat-mapping user insight tools.
  • Familiarity with SQL.
  • Experience with customer segmentation and personalization.
  • Familiarity with Agile methodologies, sprint planning, backlog management and ADO.
Benefits
  • Competitive compensation package.
  • Positive work culture.
  • Opportunities for growth and development.
  • Work-life balance.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Google AnalyticsGoogle Tag ManagerPower BILookerStudioA/B testingheat-mappingSQLcustomer segmentationpersonalizationAgile methodologies
Soft Skills
project managementdata auditingquality assuranceanalytical skillscommunicationcollaborationproblem-solvinginsight generationperformance measurementcompetitive analysis