Kainos

Marketing Manager – Digital Services, FTC – 12 Month Maternity Cover

Kainos

full-time

Posted on:

Location Type: Remote

Location: United Kingdom

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Tech Stack

AWS

About the role

  • Develop and own the marketing strategy and plans that fully align with commercial priorities and sales plans to support growth and ambitions for Public Sector and Healthcare marketing.
  • Engage public sector stakeholders through account-based marketing (ABM) to fuel the sales pipeline.
  • Provide reports to key stakeholders within the business on success and deliver against goals.
  • Use your extensive experience and commercial knowledge to maximise the impact of marketing on the business.
  • Foster strong relationships with key internal stakeholders and external partners, acting as a trusted advisor.
  • Own and implement strategy, plans and budgets – you will develop, own and implement the marketing strategy and plan, aligned to commercial priorities.
  • Ensure delivery is on time and own the marketing budget for your business unit.
  • Manage the creation of campaigns and content to support and engage key accounts, drive brand awareness and generate leads.
  • Ensure the team effectively implements across a variety of channels to achieve objectives.
  • Own overall marketing effectiveness and ROI reporting on campaigns and activities for your area.
  • Work with colleagues across Marketing Technology and Ops, optimise effectiveness and introduce new ways of working or cascade learning through your team.
  • Work closely with the Partner Marketing team to foster strong relationships with key partners such as Microsoft and AWS.

Requirements

  • Substantial experience in marketing, including at a strategic/management level
  • Professional qualification in marketing or specialised area (e.g., CIM)
  • Experience of developing marketing strategies focused on maximising success in target markets
  • Experience in account-based marketing (ABM), preferably in the public sector
  • Demonstrated ability to tie marketing programmes to ROI metrics
  • Accomplished range of skills from high-level strategic thinking to creative and execution
  • Able to manage complex, multi-faceted, measured marketing programmes
  • Able to drive projects through to completion and deliver against defined business metrics and objectives
  • Experience of working with sales teams to generate leads to fuel pipeline
  • Good understanding and experience of CRM and marketing automation
  • Demonstrated ability to communicate, present, influence credibly and build strong trusted relationships at all levels of the organisation and with external partners
  • Experience of mentoring and coaching a successful marketing team
  • Capable of coordinating team deliverables and ensuring deadlines are met in accordance with business requirements while operating in a dynamic, fast-paced setting.
  • Strong interpersonal, verbal, and written communication skills
  • Ability to cultivate ideas, utilising creative writing while adhering to branding and messaging direction and strategy
  • Ability to think ‘outside the box’
Benefits
  • diversity, equity and inclusion
  • professional development opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing strategyaccount-based marketingROI metricscampaign managementcontent creationmarketing automationCRMlead generationbudget managementstrategic thinking
Soft skills
relationship buildingcommunicationinfluencementoringcoachingproject managementcreative thinkingteam coordinationadaptabilityexecution
Certifications
CIM