Jungle Scout

Marketing Operations

• Own both email marketing strategy and the operations that enable it.
• Build and optimize email programs that drive acquisition, product engagement, and retention across PLG and Enterprise segments.
• Develop segmented nurtures, automated workflows, and lifecycle journeys.
• Analyze performance and use insights to improve open rates, CTR, conversions, and pipeline creation.
• Manage and optimize Marketo, Salesforce, Chili Piper, Salesloft, Gong, and related integrations.
• Partner with RevOps to maintain accurate lead flow, routing rules, lifecycle stages, and data syncs.
• Ensure strong data hygiene, segmentation, and attribution across the marketing database.
• Own and refine lead scoring models using behavioral and firmographic data.
• Ensure leads are routed quickly and accurately to the right sales segments.
• Work with Marketing, Sales, and RevOps to align on campaign goals, data needs, and process improvements.
• Provide reporting, insights, and recommendations to support GTM strategy.

Marketing Operations Manager