Jump 450

Programmatic Associate Director – Enterprise

Jump 450

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $70,000 - $100,000 per year

Job Level

Senior

About the role

  • Responsible for all aspects of strategizing and executing programmatic media campaigns in a variety of platforms for clients.
  • You are the expert when it comes to programmatic within the agency, you are proficient with DSP platforms (the Tradedesk, DV360, Amazon) and you use your expertise to drive growth.
  • This includes initial planning, execution, monitoring, optimization, analysis and reporting.
  • This role will lead as the day-to-day subject matter expert (SME) for programmatic for our clients, providing strategic recommendations, analysis, and reporting as well as responding to ad-hoc requests.
  • You will be the one responsible to target customers, create compelling and engaging ads with our creative team and to deliver outstanding communication, service and campaign performance for our clients.
  • Assist in the development of media strategy and building paid media plans (including audience targeting and segmentation, messaging, budgeting, optimizations, etc.)
  • Leverage real-time data dashboards and a plethora of reporting tools to communicate campaign performance to clients and create a clear road-map for the future.
  • Analyze performance data and provide intelligent synthesis, interpretation and appropriate action plans based on conclusions.
  • Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests.
  • Communicate with clients on all elements of the campaign, including planning, performance, and project status.
  • Prepare reports and present results to clients and management in a way that secures alignment and recommends action.
  • Maintain a high level of up-to-date knowledge of best practices and strategies in advertising networks (betas, ad network updates, innovation opportunities, etc.).
  • Use a data-driven approach to develop marketing strategies and marketing plans to support and achieve the client’s business objectives.
  • Build effective relationships with clients.
  • Gather data on consumer, competitor, and market conditions.

Requirements

  • Bachelor's degree in Marketing or related major required.
  • 3+ years of performance marketing experience in programmatic is required.
  • The Trade Desk and DV360 experience preferred
  • Proficient in all programmatic tactics: Display, Native, Video, OTT/CTV, and Digital Out-of-Home
  • Highly knowledgeable with top programmatic ad platforms, automation tools (bidding and targeting), Google Analytics, and other media buying and creative testing tools.
  • Experience in scaling/increasing campaigns spends while maintaining or improving performance KPIs
  • Experience in maintaining and growing large spending accounts with significant optimizations and budgets
  • Ability to problem-solve and structure complex projects/plans with multiple stakeholders and deliverables
  • Ability to communicate effectively to all employee levels while understanding both the day to day and big picture
  • Ability to work in a fast-paced environment while managing time effectively
Benefits
  • Medical, Prescription, Dental, & Vision Insurance Benefits
  • Life and Accident Insurance Plans
  • Short and Long Term Disability Plans
  • Employee Assistance Programs
  • Family Forming Plans
  • Cigna Secure Travel
  • Health Savings Account (HDS)
  • Health Care Flexible Spending Account (FSA)
  • Limited Purpose FSA
  • Dependent Care FSA
  • Access to MetLife Legal Plan Services
  • 401k Match Plans
  • Commuter Transportation Benefits
  • Access to Virtual Health Services such as Telaheath, 2nd.md and Headspace
  • Paid Holidays
  • Flexible / Numerous PTO Days
  • Volunteer Days
  • Free Company Lunches
  • Half-Day Fridays All Year (Not Just in the Summer!)
  • New MacBook Pros and Additional Monitor on Your First Day
  • Communal Meeting Rooms and Standing Workstations are Available in our NY Office
  • Company Events & Happy Hours
  • 10 Week Paid Parental Leave
  • Tuition Reimbursement Of Up To $5,000
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
programmatic media campaignsDSP platformsThe Trade DeskDV360audience targetingcampaign optimizationperformance marketingdata analysismarketing strategiesKPI management
Soft Skills
communicationproblem-solvingrelationship buildingproject managementtime managementstrategic thinkingadaptabilitycollaborationpresentation skillsclient service
Certifications
Bachelor's degree in Marketing