Field Marketing Manager
Jumio Corporation
full-time
Posted on:
Location Type: Remote
Location: Colombia
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About the role
- Own and execute the LATAM regional marketing strategy in close coordination with global marketing teams.
- Build and scale field marketing programs across LATAM markets, including campaigns, events, partner initiatives, and sales enablement.
- Launch and localize GTM marketing strategies across priority LATAM countries, adapting global programs for regional relevance.
- Design and execute ABM-led ICP engagement campaigns in partnership with Account Executives and BDR teams.
- Plan and deliver partner marketing initiatives, including co-marketing campaigns, events, MDF programs, and partner advocacy.
- Plan, manage, and execute regional customer and prospect events (in-person and virtual) to drive awareness, engagement, and pipeline.
- Generate marketing-sourced pipeline through field programs, partner-led initiatives, and scalable regional campaigns.
- Own localization efforts for LATAM, including regional messaging, content adaptation, translations, and customer stories.
- Develop and manage the LATAM marketing budget, ensuring efficient spend aligned with regional priorities.
- Track, analyze, and optimize campaign performance using marketing analytics and pipeline data to improve ROI.
- Build and manage relationships with LATAM industry associations, influencers, and ecosystem partners.
- Report on regional marketing performance using Salesforce and marketing analytics tools to inform stakeholders and GTM decisions.
- Attend industry events, partner meetings, and customer engagements, with travel across LATAM as needed.
Requirements
- 5-7+ years of experience delivering pipeline growth through regional or field marketing in B2B technology environments.
- Bachelor’s degree in Marketing, Business Administration, or a related field; MBA preferred.
- Proven experience supporting GTM expansion in LATAM markets, including localization and regional execution.
- Strong hands-on experience managing multiple concurrent marketing initiatives end to end.
- Demonstrated ability to operate independently as a self-starter in a standalone regional role.
- Data-driven marketer with experience in ABM, pipeline reporting, and campaign optimization.
- Proven ability to partner closely with Sales, Partners, and GTM teams to influence revenue outcomes.
- Fluent written and verbal communication skills in English and Spanish; Portuguese is a strong plus.
- Experience working across multiple countries, cultures, and market maturity levels.
Benefits
- Jumio is a collaboration of people with different ideas, strengths, interests and cultures. We welcome applications and colleagues from all backgrounds and of all statuses.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
field marketingGTM marketing strategiesABMcampaign optimizationmarketing analyticspipeline reportinglocalizationbudget managementevent planningsales enablement
Soft skills
self-starterindependent operationrelationship buildingcommunicationcollaborationadaptabilityanalytical thinkingproject managementcultural awarenessinfluencing
Certifications
Bachelor’s degree in MarketingBachelor’s degree in Business AdministrationMBA