Joom

Performance Marketing

• Manage and optimize acquisition channels with a strong focus on commercial performance
• Build in-house expertise in price comparison platforms and shopping channels (Google Shopping, feed-based marketing)
• Own performance metrics such as CAC, ROAS, conversion rate, AOV, and contribution margin
• Support and optimize additional paid channels (Paid Search, Paid Social, Bing, etc.) where relevant
• Manage and challenge external agencies and freelancers to ensure high-quality execution and reporting
• Develop and scale affiliate and partner marketing as an acquisition channel
• Collaborate with product and tech teams to improve landing pages, tracking, feed quality, and conversion rates
• Ensure strong and clear positioning in acquisition channels to improve first-time customer conversion

Performance Marketing Manager