Jones Road Beauty

Project Manager

• Create, manage, and track project timelines for packaging and formula development across all new product programs.
• Input, maintain, and update detailed project timelines from external vendors in Asana, ensuring accuracy and visibility for the team.
• Ensure timelines between packaging, formulas and potential kitting needs are synergistic.
• Monitor deadlines and proactively flag risks, delays, or dependencies to ensure on-time delivery.
• Build and maintain high-level “executive” timelines (CEO/Marketing view) for collaboration projects and major launches.
• Run weekly product development timeline meetings to ensure the team is aligned on every milestone and on track for deliverables.
• Own the artwork process in Asana: brief designer on artwork tasks, manage routing, consolidate feedback, and track approvals between the packaging team, designers, and stakeholders.
• Ensure all packaging artwork and copy is approved, accurate, and delivered on schedule.
• Partner closely with packaging, design, and operations teams to track packaging milestones.

Performance Marketing

• Build, launch, and manage paid social ads, ad sets, and campaigns across Meta, Pinterest, TikTok, and Axon by Applovin, verifying all campaign details are accurate and consistent.
• Take day-to-day ownership of select paid social channels including setup, optimizations, pacing, and performance monitoring.
• Follow established QA checklists and internal processes to ensure no detail is missed and all campaigns meet brand and platform standards before launch — including naming conventions, ad copy, landing pages, audience targeting, UTM tracking, and ad format requirements.
• Manage a high volume of weekly ad uploads (50+ on Meta alone) across various ad types and aspect ratios (1x1, 4x5, 9x16), meeting deadlines while maintaining precision.
• Update and organize ads within project and creative management systems like Asana and Air.
• Support testing, reporting, and analysis by tracking performance metrics using tools like Motion and Northbeam, and sharing insights and learnings with the broader team.
• Partner with the Growth Marketing Manager and Creative Strategist to implement creative testing and optimizations strategies, and ensure campaigns launch on time while aligned with broader strategy goals.
• Stay ahead of platform updates — test new formats and features, and find innovative ways to differentiate paid social creatives and drive performance growth.

Growth Marketing Specialist – Paid Social

Customer Retention Specialist

• Assist in overseeing the daily operations and execution of Jones Road Beauty's lifecycle marketing program across Email, SMS, and Direct Mail channels.
• Support the development and optimization of automated lifecycle journeys and standalone campaigns to drive conversions, boost repeat customer revenue, and increase customer lifetime value.
• Collaborate with the Director to manage content planning, briefing, creation, and deployment of lifecycle campaigns.
• Assist in designing, executing, and refining segmentation strategies and content personalization based on user behavior and attributes.
• Conduct thorough testing and quality assurance of all outbound messages, ensuring exceptional accuracy and attention to detail.
• Track and analyze the performance of lifecycle marketing campaigns, providing detailed reporting, insights, and actionable recommendations to optimize user engagement and conversion.
• Help define and implement A/B testing strategies to continuously improve campaign effectiveness.

Project Manager

Growth Marketing Specialist – Paid Social

Retention Manager