
Business Development Assistant Manager – Foodservice
Johnsonville
full-time
Posted on:
Location Type: Office
Location: Selangor • Malaysia
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About the role
- Manage and grow assigned foodservice accounts, ensuring delivery of sales, volume, and profitability targets.
- Build and maintain strong customer relationships with HORECA, Bakery, Catering, and Distributor partners.
- Negotiate pricing, contracts, and promotional agreements with customers.
- Develop Joint Business Plans with key accounts to strengthen partnerships.
- Monitor account performance and ensure excellent execution of programs.
- Execute the foodservice strategy to drive channel penetration and category growth.
- Identify new opportunities within the foodservice sector and recommend tailored solutions.
- Work with distributors to expand market reach and improve sales coverage.
- Stay updated on competitor activities, market dynamics, and industry trends.
- Coordinate with Marketing on customer promotions, POSM, and activations.
- Collaborate with R&D and Technical teams to deliver customized solutions for customers.
- Partner with Supply Chain to ensure accurate forecasting, timely order fulfillment, and service excellence.
- Track sales performance, prepare reports, and present updates to management.
- Manage trade spending within budget and ensure ROI on initiatives.
- Support the Senior Manager/Head in channel planning and execution.
Requirements
- Bachelor’s Degree in Business, Marketing, or related field
- 6–8 years of sales/commercial experience in FMCG foodservice; multi-market exposure preferred.
- Strong experience in managing HORECA, Bakery, Catering, and Distributor partners
- Experience making data-driven decisions (distributor dashboards, insights to drive menu penetration, etc.)
- Proven negotiation and relationship management skills.
- Knowledge of distributor management is a plus.
- Strong commercial acumen, analytical skills, and execution focus.
- Excellent communication and presentation skills.
- Willingness to travel and work flexible hours.
Benefits
- Medical and dental benefits to support your well-being.
- Meal subsidy for added convenience.
- Accident and surgical insurance coverage for peace of mind.
- A friendly and professional work environment that supports collaboration and mutual respect.
- Training and development programs to help you grow your knowledge, skills, and career.
- Clear paths for career advancement within the company, we believe in promoting from within.
- The chance to be part of a remarkable team that values results, innovation, and dedication.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
sales managementnegotiationdata analysisaccount managementbusiness planningmarket analysisforecastingreportingtrade spending managementcustomer relationship management
Soft Skills
communicationpresentationrelationship managementanalytical thinkingcommercial acumenexecution focusflexibilityteam collaborationcustomer serviceproblem-solving
Certifications
Bachelor’s Degree in BusinessBachelor’s Degree in Marketing