Johnsonville

Senior Business Development Manager – QSR

Johnsonville

full-time

Posted on:

Location Type: Office

Location: Selangor • Malaysia

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Job Level

Senior

About the role

  • Lead and coach the QSR sales team to deliver high performance and capability development.
  • Develop and execute the QSR channel strategy in line with business objectives.
  • Build strong partnerships with leading QSR customers, acting as the primary business contact.
  • Identify and pursue new opportunities within the QSR space, driving category expansion.
  • Monitor competitor activities, industry trends, and consumer insights to sharpen channel strategies.
  • Lead joint business planning (JBP) with key QSR customers.
  • Negotiate long-term contracts, pricing agreements, and promotional deals.
  • Ensure strong execution of customer programs, activations, and product launches.
  • Drive revenue growth, profitability, and market share within the QSR channel.
  • Partner with Marketing to develop QSR-specific campaigns and promotions.
  • Work with R&D and Technical teams to develop customized product solutions for QSR needs.
  • Collaborate with Supply Chain to ensure accurate forecasting, service reliability, and operational efficiency.
  • Manage trade spend and promotional investments effectively, ensuring ROI.
  • Deliver on sales, revenue, and profitability targets for the QSR channel.
  • Provide regular updates, insights, and reports to senior leadership.

Requirements

  • Bachelor’s Degree in Business, Marketing, or related field; MBA preferred
  • 10+ years of commercial/sales experience in FMCG or food industry, with at least 5 years in managing QSR customers.
  • Regional experience preferred.
  • Proven success in leading QSR key accounts (local and international brands).
  • Experience in leading and developing teams.
  • Strong negotiation, relationship management, and influencing skills.
  • Excellent commercial acumen with ability to balance strategic thinking and execution.
  • Strong communication, presentation, and stakeholder management skills.
  • Willingness to travel and work flexible hours.
Benefits
  • Medical and dental benefits to support your well-being.
  • Meal subsidy for added convenience.
  • Accident and surgical insurance coverage for peace of mind.
  • A friendly and professional work environment that supports collaboration and mutual respect.
  • Training and development programs to help you grow your knowledge, skills, and career.
  • Clear paths for career advancement within the company, we believe in promoting from within.
  • The chance to be part of a remarkable team that values results, innovation, and dedication.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
sales strategynegotiationbusiness planningcategory expansioncustomer program executionrevenue growthprofitability managementmarket share analysisforecastingtrade spend management
Soft skills
leadershipcoachingrelationship managementinfluencingcommunicationpresentationstakeholder managementstrategic thinkingteam developmentcommercial acumen
Certifications
Bachelor’s DegreeMBA