Johnson Outdoors

Senior Channel/Brand Integrity Manager

Johnson Outdoors

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Senior

About the role

  • Collaborates with Sales and Marketing leadership to define and support brand-specific channel strategies across Johnson Outdoors’ portfolio.
  • Ensures distribution policies, procedures, and enforcement practices remain aligned with each brand’s positioning, consumer promise, and growth strategy.
  • Implements and manages channel compliance programs, including authorized reseller frameworks, Minimum Advertised Price (MAP/IMAP) policies, marketplace participation standards, and warranty/material difference guidelines.
  • Regularly reviews and refines policies as brand strategies, channels, and consumer behaviors evolve.
  • Partners with E-commerce teams to maintain accurate and consistent product content, clean Amazon Standard Identification Number (ASIN) structures, and controlled pricing environments.
  • Balances marketplace growth opportunities with brand integrity and channel discipline.
  • Identifies, tracks, and addresses unauthorized sellers, grey-market diversion, cross-border sales, and counterfeit or materially different products.
  • Coordinates with internal teams and external partners to prioritize and resolve issues.
  • Analyzes product-specific brand protection and marketplace data to identify channel risk and growth opportunities.
  • Translates insights into actionable inputs for Sales, Marketing, and business development teams.
  • Acts as a strategic partner to Sales teams to support compliant, sustainable growth.
  • Develops and maintains reporting on unauthorized seller activity, pricing trends, and compliance health.

Requirements

  • Typically requires a bachelor’s degree in business, marketing or equivalent.
  • Typically requires a minimum of 7 years of progressively responsible experience in managing channel compliance, brand protection, e-commerce, and/or distribution strategies within a consumer durable goods environment.
  • Proven experience developing and enforcing channel compliance programs (e.g., MAP/IMAP policies, authorized reseller frameworks).
  • Strong understanding of e-commerce marketplaces (Amazon, Walmart, eBay) and marketplace governance best practices.
  • Knowledge of pricing compliance, marketplace content standards, and anti-diversion/counterfeit prevention strategies.
  • Proficiency in data analysis and reporting tools to monitor compliance health and marketplace trends.
  • Familiarity with enforcement tools, monitoring platforms, and marketplace policy frameworks.
  • Strategic thinker with ability to balance brand integrity and growth objectives.
  • Strong communication and influencing skills to drive alignment across multiple stakeholders.
  • Successful experience collaborating with cross-functional teams and effectively managing business partnerships across multiple business units.
  • Ability to manage complex issues, prioritize actions, and deliver results in a fast-paced environment.
  • High level of integrity and commitment to protecting brand equity and consumer trust.
Benefits
  • Share in the company’s success with competitive base salary with additional earning potential through participation in the management bonus program, and eligibility for annual pay increases.
  • Find work/life balance with generous Paid Time Off and holiday benefits, a full benefits package, and broad range of employee support and fitness and wellness plans.
  • Further your career with performance development and training opportunities, including our tuition assistance program.
  • Have fun at work, enjoy a collaborative and casual work environment, participating in fun company events, and taking advantage of great employee discounts on all our outdoor recreational products.
  • Plan for your future with our 401(k) with company match and deferred retirement contributions, Sons & Daughters Scholarship program, college savings program, life and LTD insurance, and more.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
channel compliance managementbrand protectione-commerce strategydata analysisreporting toolspricing complianceanti-diversion strategiesmarketplace governanceauthorized reseller frameworksMinimum Advertised Price (MAP/IMAP) policies
Soft Skills
strategic thinkingcommunication skillsinfluencing skillscollaborationproblem-solvingprioritizationresults-orientedintegritycommitment to brand equitystakeholder alignment