Johnson Outdoors

Strategy

• Strategy creation and implementation: Assists in the rollout of omnichannel strategies, focusing on improving digital shelf visibility and product discoverability across key e-retailers.
• Campaign coordination: Collaborates with internal teams to manage digital marketing budgets and coordinate promotional campaigns with retail partners.
• Sales support: Collaborates with sales and account leads to ensure that digital merchandising initiatives align with retailer-specific strategies and sales objectives.
• Omnichannel Digital Strategy Management: Supports BU sales teams in the execution of digital strategies, ensuring online product listings are optimized and aligned with key account objectives, and brand positioning is the same.
• Promotion execution: Coordinates with omnichannel retail partners to implement promotional activities in the ecommerce space, tracking effectiveness and recommending adjustments based on performance data.
• Digital shelf optimization: Ensures product content (titles, bullet points, images) is accurate, complete, and optimized for search performance on key eRetail platforms, enhancing product discoverability and conversion rates.
• Marketing support: Assists in managing paid media efforts across eRetail channels, including the execution of digital advertising and PPC campaigns to drive traffic and sales.
• Market analysis: Monitors eCommerce trends and shifts within key omnichannel accounts (e.g., shifts in marketing investment channels, changes in consumer behavior) to inform ongoing strategy adjustments.
• Competitive analysis: Conducts analysis of competitive digital shelf presence and promotional strategies, providing insights that help differentiate product offerings and optimize online positioning.
• Performance tracking: Regularly analyzes sales data, conversion rates, and promotional lift across eRetail platforms, using insights to recommend improvements in content, pricing, and promotional tactics.
• Performs other duties as assigned.

Omnichannel Strategy Manager – eRetailers