Johnson Outdoors

Content Marketing Manager

• The Diving Content Marketing Manager drives content marketing strategies and execution to support agreed upon brand and business goals.
• Responsibilities include expanding influencer programs, managing affiliate marketing programs when applicable, and serving as a brand ambassador.
• Collaborates with Marketing Activation and Brand Management leadership to shape content marketing strategies that strengthen brand equity, improve brand perceptions, build loyalty, and drive revenue.
• Partners closely with internal teams and external agencies to bring brand storytelling to life.
• Develops content plans that support agreed‐upon goals and strategies.
• Ensures content marketing and organic social initiatives are fully integrated and KPIs and measurement approaches are aligned with Digital Analytics team.
• Partners with Manager to develop the influencer strategy and manages program execution.
• Oversees organic social strategy, publishing and performance measurement.

Content Marketing Manager – Diving