Johnson Outdoors

Manager

• Collaborates with Sales and Marketing leadership to define and support brand-specific channel strategies across Johnson Outdoors’ portfolio.
• Ensures distribution policies, procedures, and enforcement practices remain aligned with each brand’s positioning, consumer promise, and growth strategy.
• Implements and manages channel compliance programs, including authorized reseller frameworks, Minimum Advertised Price (MAP/IMAP) policies, marketplace participation standards, and warranty/material difference guidelines.
• Regularly reviews and refines policies as brand strategies, channels, and consumer behaviors evolve.
• Partners with E-commerce teams to maintain accurate and consistent product content, clean Amazon Standard Identification Number (ASIN) structures, and controlled pricing environments.
• Balances marketplace growth opportunities with brand integrity and channel discipline.
• Identifies, tracks, and addresses unauthorized sellers, grey-market diversion, cross-border sales, and counterfeit or materially different products.
• Coordinates with internal teams and external partners to prioritize and resolve issues.
• Analyzes product-specific brand protection and marketplace data to identify channel risk and growth opportunities.
• Translates insights into actionable inputs for Sales, Marketing, and business development teams.
• Acts as a strategic partner to Sales teams to support compliant, sustainable growth.
• Develops and maintains reporting on unauthorized seller activity, pricing trends, and compliance health.

Senior Channel/Brand Integrity Manager