Johnson & Johnson

Associate Director, Refractive & Ocular Surface Marketing

Johnson & Johnson

full-time

Posted on:

Location Type: Hybrid

Location: Irvine • California • Florida • United States

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Salary

💰 $122,000 - $212,750 per year

Job Level

Senior

About the role

  • Develop and Lead US Marketing Plans
  • Lead strategy and execution for all professional and consumer marketing initiatives.
  • Lead all Sales support tools & asset creation
  • In-office tools, assets, and programs
  • Consumer campaigns and social media efforts
  • Internal cross-functional collaboration & alignment for all initiatives, programs, and assets.
  • Develop product messaging and claims, and work with Medical Affairs on supporting evidence dissemination.
  • Partner with broader US Marketing team and Business Development on conference execution, booth initiatives, and associated PR/comms.
  • Lead strategy and execution for professional and consumer for marketing initiatives.
  • Lead Business Planning, Forecasting and Demand Planning Process.
  • Determine integration and execution of portfolio messaging in conjunction with our cataract portfolio.
  • Represent US market and help shape the OSD and Refractive portfolio for product development with key partners in GSM and R&D.
  • Global Innovation Marketing lead for TearScience Portfolio, driving commercial launch excellence including positioning/messaging, customer targets, campaign development, and launch planning.
  • Drive connectivity between JJSV and JJVC, for TearScience and Refractive portfolios.
  • Commercial Operations - Lead life cycle actions and demand planning process by partnering with Value Stream and Supply Chain teams.
  • Responsible for overall marketing budget, including resource allocation that is aligned to strategy.

Requirements

  • Minimum of a bachelor’s degree is required, MBA preferred.
  • 8+ years progressive business experience is required.
  • 5+ years previous marketing experience is required.
  • Experience working with Ophthalmology and/or Optometry is preferred.
  • Experience as a people leader is preferred.
  • Previous experience launching products is preferred.
  • Excellent interpersonal, leadership, written and oral communication skills is required.
  • Ability to reside local and work out of the Irvine, CA office (or reside local and work out of the Jacksonville, FL office) at least 3 days/week.
  • Travel as needed for internal and external meetings/conventions is required (25%).
Benefits
  • medical, dental, vision, life insurance, short- and long-term disability, business accident insurance, and group legal insurance
  • consolidated retirement plan (pension)
  • savings plan (401(k))
  • Vacation – up to 120 hours per calendar year.
  • Sick time - up to 40 hours per calendar year.
  • Holiday pay, including Floating Holidays – up to 13 days per calendar year.
  • Work, Personal and Family Time - up to 40 hours per calendar year.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategydemand planningbusiness planningforecastingproduct messagingcampaign developmentcommercial launchresource allocationlife cycle managementcross-functional collaboration
Soft Skills
leadershipinterpersonal communicationwritten communicationoral communicationstrategic thinkingteam collaborationproject managementproblem-solvingadaptabilitystakeholder engagement
Certifications
Bachelor's degreeMBA