Johnson & Johnson

Strategic Marketing Manager

Johnson & Johnson

full-time

Posted on:

Location Type: Hybrid

Location: Bogotá • Colombia

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About the role

  • Lead the regional portfolio strategy, including LRFP Briefing Books, forecasting support, and Brand Plans under a unified “ONE VOICE” approach.
  • Coordinate and lead cross‑functional regional teams and actively represent LATAM in global forums.
  • Manage monthly updates of the Global Launch Dashboard and Regional Dashboard, monitoring KPIs and facilitating bi‑monthly performance discussions with CVTs.
  • Develop and update strategic content, including message platforms, value excellence materials, and competitive landscape analysis.
  • Ensure effective planning, budgeting, and execution of regional deliverables, maintaining high quality and alignment with strategic timelines.
  • Analyze market insights and industry trends to inform regional strategies and drive strong decision‑making.
  • Lead omnichannel and lifecycle management initiatives to maximize brand impact and portfolio performance.

Requirements

  • Bachelor’s degree (required). Preferred: Marketing or Management.
  • At least 5 years of experience in pharmaceutical industry.
  • Experience in omnichannel marketing, digital strategy, and local execution.
  • Experience working with cross-functional stakeholders (preferred).
  • Knowledge of Immunology and/or Hematology therapeutic areas (preferred).
  • Experience in strategic consulting (a plus).
Benefits
  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
omnichannel marketingdigital strategystrategic consultingforecastingKPI monitoringcompetitive landscape analysisbudgetingportfolio managementmarket analysisperformance discussions
Soft Skills
leadershipcross-functional collaborationcommunicationstrategic planningdecision-makingorganizational skillsteam coordinationalignmentexecutioninsight analysis
Certifications
Bachelor's degreeMarketing degreeManagement degree