Johnson & Johnson

Senior Digital Marketing Associate

Johnson & Johnson

full-time

Posted on:

Location Type: Remote

Location: Massachusetts • United States

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Salary

💰 $94,000 - $151,800 per year

Job Level

Senior

About the role

  • As the Digital Marketing Manager, you will be instrumental in helping to craft and execute impactful commercial marketing strategies for J&J Heart Recovery’s therapies and products throughout the U.S.
  • You will help drive strategy for a team that works collaboratively with product marketing, professional education, sales training, reimbursement and conference leads to ensure that the brand is compellingly delivered to our customers in a consistent yet strategic manner through all of our channels.
  • Your work will propel patient access to J&J Heart Recovery’s lifesaving solutions across multiple therapeutic areas and HCP stakeholders.
  • Help drive and manage the development of J&J Heart Recovery’s digital channel strategy in the US, primarily via website content ensuring consistency, and uniform messaging with ongoing marketing campaigns, product launches, and clinical data communication.
  • Work in a highly collaborative manner with product marketing team to inform channel communication strategy and campaign development on an ongoing basis.
  • Work collaboratively with multiple internal teams sharing complimentary objectives (digital, communications, graphic design, upstream marketing) to effectively design omni-channel strategy and messaging campaigns that support sales efforts through the creation of novel sales tools and effective omni-channel execution.
  • Establish performance metrics and KPIs to evaluate the effectiveness of marketing campaigns and initiatives, making data-driven recommendations for optimization.
  • Review all external-facing content coming from marketing for brand consistency, from both a creative and voice perspective.
  • Identify new tools, skills and resources that the company needs to acquire to improve our brand reputation.

Requirements

  • Bachelor degree required, MBA preferred
  • At least 3-5 years of experience in cardiovascular med tech marketing or agency experience
  • Proven track record in creative, campaign or brand roles within agency/med tech organizations.
  • Expertise in developing and implementing product-specific campaigns in an omni-channel approach.
  • Ability to review editorial content in language that will resonate with relevant physician customer audience (interventional cardiology, surgery, heart failure, intensivist)
  • Ability to work in a fast-paced environment, managing multiple priorities, operating as a team and independently, adapting to changing requirements.
  • Proven track record of leveraging analytics, customer insights, and field feedback to develop and execute marketing strategies and tactical plans.
  • Excellent interpersonal, communication and negotiation skills for a wide variety of audiences, including sales & marketing leadership and customers.
  • Experience in Abode Creative Suite a plus
Benefits
  • Subject to the terms of their respective plans, employees are eligible to participate in the Company’s consolidated retirement plan (pension) and savings plan (401(k)).
  • This position is eligible to participate in the Company’s long-term incentive program.
  • Subject to the terms of their respective policies and date of hire, employees are eligible for the following time off benefits:
  • Vacation –120 hours per calendar year
  • Sick time - 40 hours per calendar year; for employees who reside in the State of Colorado –48 hours per calendar year; for employees who reside in the State of Washington –56 hours per calendar year
  • Holiday pay, including Floating Holidays –13 days per calendar year
  • Work, Personal and Family Time - up to 40 hours per calendar year
  • Parental Leave – 480 hours within one year of the birth/adoption/foster care of a child
  • Bereavement Leave – 240 hours for an immediate family member: 40 hours for an extended family member per calendar year
  • Caregiver Leave – 80 hours in a 52-week rolling period
  • 10 days Volunteer Leave – 32 hours per calendar year
  • Military Spouse Time-Off – 80 hours per calendar year

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital marketingcampaign developmentomni-channel strategyperformance metricsKPI evaluationdata-driven recommendationscontent reviewproduct-specific campaignsanalyticscustomer insights
Soft skills
interpersonal skillscommunication skillsnegotiation skillsteam collaborationadaptabilitytime managementindependent workcreative thinkingstrategic thinkingproblem-solving
Certifications
Bachelor's degreeMBA