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Business Development Representative – B2B

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full-time

Posted on:

Location Type: Remote

Location: Mexico

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About the role

  • Research target institutions, programs, and stakeholders to understand organizational structure, incentives, and buying dynamics before outreach
  • Initiate outbound conversations via phone, email, LinkedIn, and other channels to engage the right stakeholders
  • Lead early conversations that diagnose institutional readiness, outcome alignment, and fit - not just interest
  • Develop, test, and refine messaging tailored to different buyer personas (career services, program leadership, senior administrators)
  • Challenge prospects respectfully when their current approach is unlikely to drive real employment outcomes
  • Disqualify misaligned prospects confidently and professionally
  • Maintain and nurture a focused book of prospects with thoughtful follow-up and relevant insights
  • Run structured outreach experiments across messaging, channels, and timing; analyze results and apply learnings
  • Maintain clean, accurate records in the CRM to support prioritization, follow-up, and learning
  • Collaborate closely with Sales, Marketing, and Customer Success to share market feedback and improve how we engage the market
  • Stay informed on trends in hiring, higher education, and AI to engage prospects with credible, relevant insight

Requirements

  • Experience selling or marketing a business-facing product or service (SaaS experience welcome but not required)
  • Comfort initiating cold outreach and leading conversations with senior stakeholders
  • Strong written and verbal communication skills, with the ability to articulate a point of view clearly and professionally
  • Demonstrated business judgment and the ability to understand how organizations make purchasing decisions
  • Comfort challenging assumptions and engaging in respectful disagreement when needed
  • Strong curiosity and a self-directed learning mindset; you want to understand how institutions actually operate and how to best advise them
  • Ability to think critically about fit, readiness, and priority - not just activity volume
  • Comfort operating in ambiguity and adapting your approach as you learn
  • Experience using a CRM as a core tool for planning work, managing follow-up, and learning from results (HubSpot or similar)
  • Strong analytical instincts, including the ability to assess what’s working and adjust messaging, targeting, or tactics accordingly
  • Experience using AI tools for research, writing, or workflow optimization, and interest in how emerging technologies affect hiring and education workflows
  • High personal accountability and ownership over outcomes, not just effort.
Benefits
  • Remote work - we trust you to get your work done and make it to your meetings.
  • Competitive salary - you should have a piece of what we're building here.
  • Flexible schedule - we make it easy to take care of what matters, whether that's family, health, or life outside of work.
  • Unlimited PTO - we want our employees to have time to care for their personal wellness and mental health.
  • Paid maternal/parental leave - enjoy time with your family's new addition.
  • $1000 office stipend.
  • Monthly education, internet stipend and wellness stipend (use for yoga class, gym membership, or anything that improves your personal wellness)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SaaSCRManalytical skillsoutreach strategiesmessaging developmentcold outreachstakeholder engagementbusiness judgmentcritical thinkingAI tools
Soft Skills
strong communication skillsself-directed learningcuriosityadaptabilitypersonal accountabilityprofessionalismrespectful disagreementorganizational understandingrelationship managementproblem-solving