JiffyShirts.com

Senior Director, Performance Marketing

JiffyShirts.com

full-time

Posted on:

Location Type: Remote

Location: California • United States

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Job Level

Senior

Tech Stack

SQL

About the role

  • Assess, optimize, implement and continuously improve our digital marketing strategy including paid search, SEO, display, email, retargeting, paid social etc.
  • Drive monthly planning & forecasting of the impact of programmatic marketing budget and manage tightly to define CAC and volume targets, with daily, weekly and monthly reporting against KPIs and market trends & insights.
  • Identify, prioritize and lead real-time, iterative marketing campaign optimization efforts while automating marketing operations to improve funnel efficiency.
  • Continuously expand the portfolio of digital marketing tech stack in order to automate reporting, analytics, and experimentation.
  • Work with our Data Science team to build marketing performance data and reporting structures and execute marketing-related technology tasks such as customer segmentation and audience building for effective targeting, attribution etc.
  • Explore and implement new partnerships to expand the reach and impact of marketing initiatives and maintain strong relationships with external traffic generators to drive quality traffic to our digital assets.
  • Work with marketing, product and creative teams to continuously improve and test new creative assets and landing pages.
  • Design and execute advanced incrementality and causal testing frameworks (geo splits, holdouts, MMM) to measure true channel contribution.
  • Partner with creative teams to build structured, data-informed creative testing systems at scale, feeding insights back into campaigns.
  • Translate performance metrics into P&L impact, collaborating with Finance to align on payback, margin, and contribution profit targets.
  • Integrate acquisition with lifecycle/CRM strategies, driving retention, cohort LTV growth, and reducing churn through automation and targeting.
  • Leverage light scripting, APIs, and marketing automation beyond native tools to push efficiency and innovation in campaign management.

Requirements

  • Bachelor’s degree in Economics, Marketing, or a related field.
  • 5–10 years in acquisition marketing with a proven track record of driving measurable growth through data-driven strategies.
  • Mastery of metrics, data analysis, and tools like Google Analytics, SQL, and Excel; experience building dashboards or analytics programs is a plus.
  • Strong quantitative and qualitative analytical skills coupled with a passion for using data to drive marketing decisions.
  • Entrepreneurial spirit, with a love for growth hacking, experimentation, and continuous learning.
  • Desire to work in a fast-paced, highly ambiguous entrepreneurial culture.
  • A high level of integrity and accountability, with a commitment to excellence in all deliverables.
  • Obsession with experimentation (e.g., A/B testing, website & landing page iteration) and automation (e.g., email, content triggers).
  • Proficiency in marketing technologies, analytics tools, and programmatic advertising including performance marketing platforms like Google Data Studio, CRM, events analytics software like Segment, Marketing & product analytics tools like Mixpanel and Hotjar, and email marketing tools like Customer.io, MailChimp and HubSpot.
  • High-Growth Environment: Experience working in a fast-paced, agile environment at a high-growth startup or tech company.
  • Diverse Channel Experience: Experience with other paid channels such as programmatic advertising or affiliate marketing.
Benefits
  • Compensation & Growth: Competitive salary, equity opportunities, and performance-based bonuses.
  • Comprehensive Benefits: Full medical, dental, and vision coverage, with a portion of premiums paid by Jiffy.
  • Retirement Planning: 401(k)
  • Wellness Support: Annual wellness benefits to help you stay healthy and balanced.
  • Tools for Success: Choice of MacBook or PC laptop, plus equipment for your home office setup.
  • Perks & Extras: Annual credit of $200 to use on our website plus more team merch drops than you will know what to do with!
  • Professional Development: Annual stipend to support your learning and career growth.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketing strategypaid searchSEOdata analysisA/B testingautomationcustomer segmentationprogrammatic advertisingperformance marketinganalytics
Soft Skills
quantitative analytical skillsqualitative analytical skillsentrepreneurial spiritcommitment to excellenceintegrityaccountabilitygrowth hackingexperimentationadaptabilitycollaboration