JiffyShirts.com

Lifecycle Marketing Manager

JiffyShirts.com

full-time

Posted on:

Location Type: Remote

Location: California • United States

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Salary

💰 $130,000 - $160,000 per year

About the role

  • Own and evolve Jiffy’s lifecycle marketing strategy across email, SMS, and other owned channels.
  • Design and manage full-funnel lifecycle programs, including onboarding, activation, conversion, retention, reactivation, and win-back.
  • Build and optimize automated journeys using behavioral, transactional, and preference-based triggers.
  • Develop lifecycle messaging that educates, inspires, and supports creators and small business customers—not just discounts.
  • Partner with paid social, SEO, and content teams to align lifecycle efforts with acquisition and demand creation strategies.
  • Collaborate with product, merchandising, and analytics teams to ensure lifecycle messaging reflects inventory, promotions, and customer intent.
  • Own experimentation and testing across subject lines, messaging, offers, timing, and channel mix.
  • Analyze performance across lifecycle KPIs (conversion rate, repeat purchase rate, LTV, churn, engagement) and translate insights into action.
  • Maintain a strong cadence of reporting and communication to keep stakeholders aligned on performance and learnings.
  • Ensure best practices around deliverability, compliance, and customer experience.

Requirements

  • **Basic Qualifications**
  • - 4+ years of experience in lifecycle, CRM, or retention marketing roles.
  • - Hands-on experience managing email and SMS programs for an eCommerce or consumer brand.
  • - Strong analytical skills with experience using analytics platforms and spreadsheets to track and interpret performance.
  • - Experience building and managing automated customer journeys.
  • - Excellent written communication skills with a strong sense of voice, tone, and messaging hierarchy.
  • - Ability to manage multiple initiatives in a fast-paced environment.
  • **Preferred Qualifications**
  • - Experience with lifecycle platforms such as Klaviyo, Braze, Iterable, or similar tools.
  • - Experience supporting creator-, SMB-, or prosumer-focused audiences.
  • - Familiarity with segmentation, personalization, and behavioral targeting at scale.
  • - Comfort working cross-functionally with product, paid media, and analytics teams.
  • - Builder mindset with a desire to test, iterate, and continuously improve lifecycle programs.
  • - Experience in high-growth or startup environments.
Benefits
  • **What We Offer**
  • - Compensation & Growth: Competitive salary, equity opportunities, and performance-based bonuses.
  • - Comprehensive Benefits: Full medical, dental, and vision coverage, with a portion of premiums paid by Jiffy.
  • - Retirement Planning: 401(k)
  • - Wellness Support: Annual wellness benefits to help you stay healthy and balanced.
  • - Tools for Success: Choice of MacBook or PC laptop, plus equipment for your home office setup.
  • - Perks & Extras: Annual credit of $200 to use on our website plus more team merch drops than you will know what to do with!
  • - Professional Development: Annual stipend to support your learning and career growth.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
lifecycle marketingCRMretention marketingemail marketingSMS marketingautomated customer journeysanalyticssegmentationpersonalizationbehavioral targeting
Soft skills
analytical skillswritten communicationtime managementcollaborationadaptabilityproblem-solvingcreativityattention to detailstakeholder communicationinitiative management