Paid Social Strategist
JiffyShirts.com
full-time
Posted on:
Location Type: Remote
Location: California • United States
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Salary
💰 $115,000 - $145,000 per year
About the role
- Own and scale Jiffy’s paid social strategy across Meta (Facebook & Instagram), TikTok, YouTube, Pinterest, and emerging platforms.
- Develop and execute full-funnel paid social campaigns that balance short-term performance with long-term demand creation.
- Design campaign structures including audience segmentation, budgeting, testing frameworks, and scaling strategies.
- Lead paid social creative strategy, partnering with internal teams and contributing directly to the development of static, UGC-style, and short-form video ads when needed.
- Plan and execute structured testing across audiences, creative, messaging, and formats, translating learnings into repeatable growth.
- Analyze performance using platform data and Excel, delivering clear insights and recommendations to improve efficiency and ROAS.
- Own reporting and KPI tracking, identifying trends and opportunities across channels.
- Collaborate cross-functionally with creative, product, merchandising, analytics, and lifecycle teams to align paid social with broader business goals.
- Stay ahead of platform changes, algorithm shifts, and creative trends to keep Jiffy competitive and innovative.
- Communicate performance, insights, and next steps clearly and proactively to internal stakeholders.
Requirements
- 3-6+ years of hands-on experience managing paid social campaigns for an eCommerce or consumer brand (in-house or agency).
- Proven track record of managing and scaling paid social budgets with a focus on performance and efficiency.
- Strong analytical skills with the ability to build and interpret reports using Excel (intermediate or higher).
- Hands-on experience with Meta Ads Manager, plus at least one additional platform (TikTok, YouTube, or Pinterest).
- Experience planning, testing, and scaling performance-driven paid social campaigns.
- Strong written and verbal communication skills, with the ability to clearly explain both data insights and creative decisions.
- Experience working with creator-, SMB-, or prosumer-focused brands.
- Strong creative instincts, particularly for short-form video and UGC-style content.
- Comfort operating in fast-paced, high-ownership startup or scale-up environments.
- Familiarity with full-funnel measurement, incrementality concepts, and blended CAC.
- Builder mentality with a desire to take ownership, experiment, and drive impact.
Benefits
- Compensation & Growth: Competitive salary, equity opportunities, and performance-based bonuses.
- Comprehensive Benefits: Full medical, dental, and vision coverage, with a portion of premiums paid by Jiffy.
- Retirement Planning: 401(k)
- Wellness Support: Annual wellness benefits to help you stay healthy and balanced.
- Tools for Success: Choice of MacBook or PC laptop, plus equipment for your home office setup.
- Perks & Extras: Annual credit of $200 to use on our website plus more team merch drops than you will know what to do with!
- Professional Development: Annual stipend to support your learning and career growth.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
paid social strategycampaign managementaudience segmentationbudgetingtesting frameworksperformance analysisKPI trackingfull-funnel measurementincrementality conceptsblended CAC
Soft skills
analytical skillscommunication skillscreative instinctscollaborationownership mentalityadaptabilityproblem-solvinginsight deliverytrend analysisproactive communication