jetfuel.agency

Growth Marketing

• Own client strategy across channels, grow your book, and use AI to get yourself out of execution.
• You set the direction across every channel and catch the risks and openings early.
• The AI workflows you build let you run more accounts than one strategist normally could.
• You forecast where an account is headed and then hit the number.
• Founders can check your track record on that.
• You own the relationship end to end. To the client, you're the strategic voice in the room and their consigliere when the pressure is on.
• You understand the power of using both sides of your brain - this means that you craft campaigns that both perform well financially & can also build the power of the brand via awareness campaigns, savvy storytelling & deep creative insights.
• Every client hears real, specific recommendations from you (without being asked)
• You tie performance to revenue, CAC, and LTV, and can explain what a CPM move does to the P&L.
• You build the systems that take manual work off your plate, then spend the reclaimed hours on strategy.
• You spot what's worth testing next, cook up the hypothesis and deliver real post test analyses that drive future tests.

Growth Strategist

• Own client strategy across channels, grow your book, and use AI to get yourself out of execution.
• You're the person a founder trusts with their growth. You set the direction across every channel and catch the risks and openings early.
• The AI workflows you build let you run more accounts than one strategist normally could.
• You forecast where an account is headed and then hit the number.
• Founders can check your track record on that.
• You own the relationship end to end. To the client, you're the strategic voice in the room and their consigliere when the pressure is on.
• You understand the power of using both sides of your brain - this means that you craft campaigns that both perform well financially & can also build the power of the brand via awareness campaigns, savvy storytelling & deep creative insights.
• You tie performance to revenue, CAC, and LTV, and can explain what a CPM move does to the P&L.
• You build the systems that take manual work off your plate, then spend the reclaimed hours on strategy.
• You spot what's worth testing next, cook up the hypothesis and deliver real post test analyses that drive future tests.

General

• 50/50 daily split of paid media campaign strategy/planning and execution
• Drive overall paid media strategy and associated tactics to meet all client goals, working closely with account lead(s) and channel leads
• Manage and oversee paid media campaigns, including (but not limited to) paid social, PPC and email marketing channels
• Closely and effectively manage and optimize campaign pacing (flighting, spend/budgets, goals/sales)
• Configure and calculate media mixes and anticipated outcomes with prescribed media spend and media KPIs
• Analyze results and performance via data analysis
• Compile, organize and present campaign results, findings, and key takeaways to clientele
• Prioritize and manage client quarterly and ad-hoc requests to ensure on-time completion
• Proactively grow and nurture client goals to scale spend and test emerging platforms.

Growth Strategist

Growth Strategist

Media Planner