jetfuel.agency

Digital Marketing

• Serve as head of communications and main point of contact for all assigned accounts; own all comms between agency and client
• Effectively communicate, prioritize and strategize between all parties (jetfuel.agency departmental teams [Ops, Design, and Marketing teams] and clients) as established leader of assigned jetfuel.agency clients
• Have a strong understanding of the brand's industry, culture, voice, and competition
• Establish project plans and timely execution for all deliverables, including campaigns, branding, and more
• Serve as source of truth for requirements, assets, and details for all projects
• Review and provide all feedback on all deliverables, serving as the client voice and keeping in mind strategy/client goals
• Cultivate strong relationships with clients and internal agency team members and partners
• Continually look for areas to grow and innovate on accounts by working with internal teams to provide strategic solutions and recommendations
• Act as a mentor and help manage the team by leading by example and fostering the talents of those working with them
• Problem-solve and innovate for issues and challenges not yet explored, attempted or accomplished
• Share learnings, best practices and innovative wins across the organization
• Pioneer team efficiency and effectiveness, such as new processes or revamping current ones, tech and software
• Ensure KPIs are being met by having a strong pulse on performance and pacing; use performance insights to develop strategies that help meet KPIs by closely collaborating with the team
• Consult, educate and negotiate with clients and agency partners
• Present recommendations/ideas to client and internal team
• Educate client team on the latest trends, best practices, technological advancements

Account Manager – Digital Marketing Agency

Performance Marketing

• Develop comprehensive paid media strategies across Google Ads (Search, Display, YouTube) and Meta Ads (Facebook/Instagram).
• Forecast outcomes and set KPIs for each campaign.
• Launch and manage campaigns end-to-end.
• Optimize bids, audiences, creative, and placements to achieve ROAS/CPA goals.
• Conduct ongoing A/B testing on ads and landing pages.
• Collaborate with designers and copywriters to shape ad creative that aligns with performance goals.
• Analyze campaign data from Google Analytics, Meta Ads Manager, and other tools.
• Compile weekly/monthly performance reports with insights and actionable recommendations.
• Serve as a primary contact for all paid media matters.
• Lead regular performance calls, present reports, and explain complex data in a client-friendly way.
• Proactively identify new paid channels, campaign types, and testing opportunities.

Senior Paid Media Manager

Creative Strategist

• Work with paid media managers and email marketers across multiple accounts to create a content strategy that is tailored to each client.
• Be a bridge between channels, ensuring that the approach to content is similar across all marketing platforms.
• Drive and manage overall content strategy to meet all client goals through campaign optimization.
• Create monthly, quarterly and annual creative/content reports with recommendations based on historical data.
• Research and stay up-to-date with content trends across popular social media platforms.
• Analyze ad performance using platform UIs such as Meta, Klaviyo, Motion, GA4, etc and give data led recommendations internally and externally.
• Discover new ways to accomplish client goals.
• Prioritize and manage client quarterly and ad-hoc requests to ensure on-time completion.
• Proactively grow and nurture client goals to scale, while also testing emerging platforms and strategic tactics.

jetfuel.agency

Account Manager – Digital Marketing Agency

Senior Paid Media Manager

Creative Strategist, Paid Social

Creative Strategist, Paid Social