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Media Planner
jetfuel.agencyMedia Planner at Jetfuel.agency specializing in digital marketing for e-commerce clients over $5M. Responsible for planning and executing media campaigns to meet client goals.
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
digital marketingpaid media strategycampaign managementdata analysisbudget managementforecastinggap analysisperformance optimizationmedia KPIsemail marketing
Soft Skills
client managementproject managementcommunicationanalytical thinkingtime managementproblem-solvingcollaborationpresentation skillsadaptabilityproactivity
Tools & Technologies
Facebook AdsInstagram AdsGoogle AdsGoogle AnalyticsGoogle Tag ManagerGoogle Merchant CenterBing Adscampaign management toolsresearch toolscompetitive analysis tools
Industry Keywords
paid socialPPCmedia mixcampaign pacingclient goalsemerging platformsadvertising channelsmedia trendsperformance metricsclient requests
About the role
Key responsibilities & impact- 50/50 daily split of paid media campaign strategy/planning and execution
- Drive overall paid media strategy and associated tactics to meet all client goals, working closely with account lead(s) and channel leads
- Manage and oversee paid media campaigns, including (but not limited to) paid social, PPC and email marketing channels
- Closely and effectively manage and optimize campaign pacing (flighting, spend/budgets, goals/sales)
- Configure and calculate media mixes and anticipated outcomes with prescribed media spend and media KPIs
- Analyze results and performance via data analysis
- Compile, organize and present campaign results, findings, and key takeaways to clientele
- Prioritize and manage client quarterly and ad-hoc requests to ensure on-time completion
- Proactively grow and nurture client goals to scale spend and test emerging platforms.
Requirements
What you’ll need- 2-3 years of experience in digital marketing and advertising
- Knowledge of Facebook and Instagram Ads
- Knowledge of Google Ads, Google Analytics, Google Tag Manager, Google Merchant Center and Bing Ads
- Broad range of experience in multiple advertising channels, including but not limited to: Forecasting and opportunity/gap analysis
- Campaign management tools
- Demonstrated advanced paid media knowledge
- Demonstrated ability to successfully monitor new paid trends and products and evaluate application to agency and client
- Research tools/competitive analysis
- Budget/pacing and billing
- Ability to follow up on tasks to ensure deadlines are hit across many projects at once
- Ability to dissect data and draw insights that drive the business forward
Benefits
Comp & perks- Competitive Pay
- Deep Work Wednesdays: no scheduled meetings on Wednesdays
- 100% Remote: avoid the stress and hassle of a commute and raise your productivity
- Flexible work schedule - integrate work with your life instead of the other way around
- Raise your game: work with highly driven individuals and grow professionally and personally