JetBrains

Product Marketing Manager – WebStorm

JetBrains

full-time

Posted on:

Location Type: Remote

Location: Netherlands

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About the role

  • Own and evolve WebStorm’s positioning and messaging, keeping it consistent across channels and aligned with product and business strategy.
  • Translate product strengths into clear, developer-focused narratives and key messages for campaigns, launches, and content.
  • Lead go-to-market planning for releases and key initiatives, defining the plan, aligning stakeholders, and driving execution end to end.
  • Create launch-ready assets for core channels (website updates, release posts, newsletters, and enablement-style materials), ensuring quality and consistency.
  • Maintain a content release calendar and ensure marketing activities are delivered on time.
  • Gather and synthesize market and customer insights, turning them into actionable recommendations for messaging, content priorities, and go-to-market decisions.
  • Track performance of key marketing activities and use insights to iterate and improve outcomes.
  • Partner closely with Product, Developer Advocacy, Research, Sales, and Marketing teams to keep priorities aligned and execution smooth.
  • Drive the creation of high-quality product-related content and materials with cross-functional partners.

Requirements

  • At least three years of experience in marketing or product marketing, ideally in software development or tech.
  • Fluent in English with excellent communication skills.
  • Craft and execute strategic marketing initiatives with measurable outcomes.
  • Possess an analytical mindset with the ability to derive insights from data and optimize performance.
  • Creative and innovative in your marketing strategies, with a results-driven approach.
  • Self-motivated and organized, with a track record of delivering impactful projects on time and within budget.
Benefits
  • Health insurance
  • Flexible work arrangements
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingstrategic marketingcontent creationgo-to-market planningdata analysiscampaign managementperformance trackingmarket insights synthesisproject management
Soft Skills
communicationcreativityanalytical mindsetself-motivationorganizationcollaborationresults-drivenstakeholder alignment