JetBlue

Analyst, Marketing Insights

JetBlue

full-time

Posted on:

Location Type: Office

Location: Long Island City • New York • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $64,350 - $89,600 per year

Job Level

Junior

About the role

  • Generate regular reports and dashboards to monitor marketing performance at the overall and channel/region/creative level.
  • Analyze marketing performance through a customer segmentation lens, evaluating how each segment performs across channels and campaigns.
  • Partner with channel owners to identify optimization opportunities based on KPIs and audience health.
  • Conduct in-depth analyses on KPIs over time to identify performance drivers and opportunities to drive revenue growth.
  • Aggregate insights across platforms and contribute to presentations and regular performance readouts for Marketing leaders and cross-functional teams.
  • Perform ad-hoc analysis as needed to support business objectives, A/B testing efforts, and decision-making.
  • Identify measurement enhancement opportunities by proposing new metrics, documenting requirements, and partnering with analytics and marketing stakeholders on implementation.
  • Assist with ad-hoc requests for customer information, leveraging reporting and dashboard tools

Requirements

  • Bachelor’s Degree in Marketing, Business or relevant field; OR demonstrated capability to perform job responsibilities with a High School Diploma/GED and at least four (4) years of previous relevant work experience
  • One (1) year of experience in data analysis and/or dashboard creation
  • One (1) year of experience in website or media analytics (e.g. Adobe Analytics, Google Analytics, Meta)
  • Excellent written, verbal and interpersonal communication skills
  • High attention to detail with the ability to think critically
  • Must possess a strong sense of urgency and be able to effectively manage deadlines
  • Ability to think at a high strategic level as well as have strong attention to detail
  • Proficient with Microsoft Office software
  • Strong level of familiarity with the JetBlue brand and the JetBlue Customer
  • Available for occasional overnight travel (10%)
  • Must pass a pre-employment drug test
  • Must be legally eligible to work in the country in which the position is located
  • Authorization to work in the US is required, this position is not eligible for visa sponsorship
Benefits
  • healthcare benefits
  • 401(k) plan and company match
  • crewmember stock purchase plan
  • short-term and long-term disability coverage
  • basic life insurance
  • free space available travel on JetBlue
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data analysisdashboard creationcustomer segmentationA/B testingKPI analysisperformance monitoringrevenue growth analysisreport generationmetrics documentationad-hoc analysis
Soft Skills
written communicationverbal communicationinterpersonal communicationattention to detailcritical thinkingtime managementstrategic thinkingsense of urgency