Jellyvision

Marketing Manager

Jellyvision

full-time

Posted on:

Location Type: Remote

Location: California • Colorado • United States

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Salary

💰 $115,000 - $135,000 per year

About the role

  • Drive Business-to-Consumer Traffic
  • Drive beneficiary engagement. Build the marketing engine that gets soon-to-be and current Medicare beneficiaries to discover, trust, and use MyALEXHealth. We're not naive - this market is noisy, predatory, and confusing. Breaking through will take creativity, tenacity, and a willingness to try things that haven't been done before.
  • Own social media strategy. Pick the platforms where we can win (hint: not all of them). Build presence, generate leads, foster community. Befriend influencers who can amplify us. Create content that doesn't feel like "brand content."
  • Become obsessed with our users. Understand how new-to-Medicare consumers think, what they fear, where they seek information, what language resonates. Build relationships through helpful, honest communication that doesn't talk down to them.
  • Partnerships and visibility. Find organizations and influencers in the Medicare ecosystem who can help us build credibility and reach. Co-marketing, speaking gigs, media opportunities - whatever gets us in front of the right people.
  • Own the website. Strategy, execution, optimization. Make it a place people actually want to visit.
  • Keep tabs on competitors. Not to copy them - to know what's out there and where the gaps are.
  • Make a lot of stuff. Emails, posts, case studies, webinars, eBooks, direct mail, pitch decks, whatever it takes. You'll work with a Lead Writer and Visual Designer, but you're the strategist and quarterback. You know what to make, when to make it, and how to test whether it worked.
  • Manage leads and customers through Hubspot.  That’s our homebase and CRM.
  • Track everything. Monitor performance, test relentlessly, report what's working and what isn't. We learn as much from failures as successes - maybe more.
  • Stay compliant. Medicare marketing has rules. Lots of them. You'll make sure we follow them while still being ourselves.

Requirements

  • 5+ years marketing experience, ideally in healthcare, ideally to a 60+ demographic
  • Medicare knowledge (products, regulations, ecosystem) is strongly preferred. Experience working with Carriers or FMOs is a huge plus.
  • Exceptional and refreshing writing and communication skills. We mean it. Send us your best work.
  • Proven social media track record, especially reaching older adults who don't want to be called "seniors."
  • Data-driven decision making. You can analyze performance, spot trends, and adjust strategy accordingly.
  • Creativity that solves problems. Not just "creative for creative's sake" - innovative solutions that resonate with real people.
  • Collaboration and humility. You speak up, challenge ideas respectfully, take feedback gracefully, and care more about the team winning than being right.
  • Scrappiness and business acumen. You're a Marketing MacGyver. You can mine the internet for insights, figure out what you don't know, and won't scale prematurely.
  • A roll-up-your-sleeves mentality. No micromanaging. No posturing. No bureaucracy. Just smart people doing good work.
Benefits
  • Check out our benefits here!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategysocial media managementcontent creationdata analysislead generationemail marketingweb optimizationperformance trackingcompliance managementcreative problem solving
Soft Skills
communicationcollaborationcreativitytenacityhumilityscrappinessadaptabilityrelationship buildingstrategic thinkingteamwork