Collaborate with marketing stakeholders to understand their requirements and translate them into technical specifications.
Identify progress or gaps to monthly/quarterly goals and provide insights/ highlight indicators that may be contributing to or hindering progress via regular reporting rhythms
Perform quantitative and qualitative analyses of internal datasets to help optimize marketing efforts throughout the customer lifecycle. This would include, but not be limited to, providing actionable insights to help drive prospect engagement, pipeline, and revenue.
Lead cross-channel analysis and impact across marketing efforts (i.e. attribution modeling): provide analysis on tactics, activity, frequency, behaviors and recommendations for enhanced buying experience and channel efficiency and ROI.
Identify and present insights and recommendations to executive-level stakeholders.
Partner with Marketing Intelligence, Strategy, Technology and Automation teams on reporting, technology evaluation, database segmentation, data cleanliness and integrity
Refine and provide guidance to marketing leaders in pipeline target setting, resource allocation, and program timing
Engage with the extended marketing teams to seek feedback on what’s working / what’s not and frame solutions
Coordinate enablement needs across global and regional teams as needed
Engage with the global Marketing leadership teams on a regular basis with participation in ongoing business reviews

Requirements

BA degree and minimum of 5 years of related experience required; varied backgrounds and diverse candidates desirable
Ability to think in the abstract and understand the intricacies of a complex system.
Advanced Excel, SQL, Tableau and SAP Analytics Cloud experience preferred.
Demonstrates in-depth knowledge of reporting objects (lead/contact, opportunity, account, etc.)
Understanding of/familiarity with marketing demand funnel and attribution models
Excellent written and verbal communication skills; must be able to simplify and explain complex ideas, processes, and data structures. Advanced PowerPoint experience a plus.
Strong track record of cross-functional collaboration.
Natural curiosity, and excitement to stay abreast with the latest marketing technology trends and best practices.
Highly accountable with strong project management skills and an ability to meet critical deadlines.
Experience conducting training to help users understand reports and metrics.
Displays a passion for what you do and a drive to improve.
The ideal candidate will have scheduling flexibility to interface with US, EMEA and APJ time zones (may require occasional later/earlier hours depending upon location)

Benefits

401(k)
Dental insurance
Flexible spending account
Health insurance
Health savings account
Life insurance
Paid time off
Vision insurance

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

ExcelSQLTableauSAP Analytics Cloudreporting objectsdata analysisattribution modelingpipeline target settingdatabase segmentationdata integrity

Soft Skills

communication skillscross-functional collaborationproject managementnatural curiosityaccountabilityproblem-solvingfeedback engagementsimplifying complex ideastraining experienceflexibility

Certifications

BA degree